How U.S. Brands Can Get a Piece of the $115B+ Singles’ Day Opportunity
Retail TouchPoints
JULY 22, 2021
The more contemporary appellation for the massive Chinese shopping extravaganza is apparently Double 11 or 11.11 (pronounced “Eleven, Eleven.”) Alibaba’s sales have increased every year since the event debuted in 2009.). Global Shopping Festival , and they would know given that the ecommerce giant was the event’s original architect.
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