Remove 2009 Remove Marketing Remove Retail Marketing
article thumbnail

From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

Driven by higher prices brought on by inflation, supply chain costs and other factors, shoppers in 2024 are cutting coupons and bargain hunting like they haven’t since the financial crisis of 2009 (if not earlier). One way to reach polychannel shoppers is through retail media networks. of total digital ad spend in 2024.

Shopping 289
article thumbnail

Retailer Lessons from iGaming Companies

Retail TouchPoints

During those intermittent interactions, retail marketers need to think like iGaming marketers to build customer engagement and to drive more sales. So retail marketers need to present engaging, relevant content quickly and at key points while the customer is on the shopping journey.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

eMarketer: COVID-19 Retail Recovery Will Take Longer Than ‘Great Recession’ Rebound

Retail TouchPoints

Before the pandemic prompted closures of retail stores around the globe, eMarketer had forecast that 2020 worldwide retail sales would reach $26.46 The magnitude of the downturn and pace of recovery will be harder on the retail market than the Great Recession,” according to an article on the eMarketer site.

article thumbnail

AI Remains Transformative Within the Ecommerce Space in 2024

Retail TouchPoints

The experts agree, predicting that global AI in the retail market will surpass $24 billion by 2028 , growing at 24.4% Yet many retailers haven’t begun leveraging AI to its fullest potential. It’s the ideal tool for helping marketers to ensure a more personalized customer experience.

article thumbnail

Getting Retail Website Localization Right the First Time

Retail TouchPoints

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. In recent months the global COVID-19 pandemic has had a huge impact in retail. And cross-border ecommerce is booming. In the U.S.,

article thumbnail

In Bangkok, malls are delivering culture to a mass audience

Inside Retail

Under his leadership, the K11 chain of malls was created: the first of them, opened in 2009, was the K11 Art Mall in Tsim Sha Tsui, located adjacent to the teeming Tsim Sha Tsui and East Tsim Sha Tsui stations and connected to the Hyatt Regency Hotel.

article thumbnail

Best Retail Marketing Tips for 2019

Retail Next

While it brings great opportunities for entrepreneurs, the stiff competition in the market, plus the enormous demand for high-quality service, make succeeding in this industry challenging too. That is why effective retail marketing is crucial. Leverage email marketing. It makes marketing easy and effective.