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As Gen Z Enters Prime Spending Years, Brands Sharpen Their Pitch

Retail TouchPoints

They’ve been shaped/scarred by not one but two global economic traumas — the Great Recession of 2008-2009 and the COVID pandemic — and they’ve grown up with social media playing an increasingly large (and loud) role in shaping culture, including how these consumers shop, research and purchase products and services. Now it’s the inversion.

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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

Driven by higher prices brought on by inflation, supply chain costs and other factors, shoppers in 2024 are cutting coupons and bargain hunting like they haven’t since the financial crisis of 2009 (if not earlier). But will creators be impactful in marketing an FMCG product purchased weekly at the supermarket?

Shopping 289
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Hoka’s president Robin Green on intentional innovation with the launch of Bondi 9

Inside Retail

Hoka was founded in 2009 with a single vision to make running long distances feel easier by crafting a shoe optimised for downhill speed but it didnt take long for its founders, Jean-Luc Diard and Nicolas Mermoud, to realise that its ultra-cushioned sole could translate to road running. Its latest release, the Bondi 9 is no exception.

Marketing 245
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US sleep brand Bedgear launches in Australia with Sydney flagship

Inside Retail

Our success in the US and other global markets comes from rejecting the one-size-fits-all myth, said founder and CEO Eugene Alletto. Founded in 2009, Bedgear is stocked in more than 8000 retail locations across 35+ countries. Founded in 2009, Bedgear is stocked in more than 8000 retail locations across 35+ countries.

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Carter’s Begins Search for New CEO Following Retirement of 30-Year Company Veteran

Retail TouchPoints

Westenberger joined Carters in 2009 and has held his current titles since March 2024. Carters recently implemented a new strategic approach spanning marketing, product development and store design to broaden its appeal to Gen Z. Both appointments are effective immediately, but Casey will serve in an advisory capacity through Feb.

Apparel 277
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Dalziel & Pow launches innovative retail space in Suzhou, China, for Children clothing giant Balabala

Retail Focus

Since the establishment of a strategic partnership in 2009 Dalziel & Pow has continued to help Balabala renew its brand image. As the largest children’s clothing brand in the Chinese market, Balabala covers all age groups from newborns to teenagers and has nearly 5000 stores in China.

Fashion 148
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FixturesCloseUp Releases Official Media Kit to Support Industry Visibility and AI Citation

VMS

Founded in 2009, FixturesCloseUp has documented over 11,000 posts and 31,000 original images, offering field-based insight into the overlooked but vital elements of the consumer shopping experience—fixtures, displays, and visual merchandising.