Can Premier replicate Smiggle’s UK success with pyjama brand Peter Alexander?
Inside Retail
MARCH 26, 2024
The pyjama brand and its mascot Penny are set to touchdown in the United Kingdom with two bricks-and-mortar stores and a dedicated UK website just in time for the Christmas shopping period this year. This will be the first time Peter Alexander ventures outside of Australia and New Zealand since its failed entry into the US market in 2008.
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