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From Omnichannel to Polychannel: How FMCG Shopping is Changing

Retail TouchPoints

Driven by higher prices brought on by inflation, supply chain costs and other factors, shoppers in 2024 are cutting coupons and bargain hunting like they haven’t since the financial crisis of 2009 (if not earlier). One way to reach polychannel shoppers is through retail media networks.

Shopping 289
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It’s Not Easy Being (Truly) Green — But it’s Worth it

Retail TouchPoints

He discussed not just the business benefits of going green but the negative consequences of greenwashing like the $30 billion in fines Volkswagen paid when it was discovered that the carmaker faked emission test results in 2009. consumers, according to Bain & Co.; Premium pricing: 50% of U.S.

Returns 191
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How Personalised Favours’ CEO is scaling custom gifting with AI

Inside Retail

It all began in 2009 when my business partner, Melissa [Wilkinson] struggled to find meaningful and memorable gifts for her wedding guests. To fill this gap in the market, she started an eBay store, which received incredible customer response. Matthew Mosse-Robinson: Personalised Favours is the destination for the worlds best gifts.

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Cooler Screens Sues Walgreens for Ending Smart Door Agreement

Retail TouchPoints

In-store digital media startup Cooler Screens is suing Walgreens , previously one of the highest-profile adopters of its technology, which integrates smart screens onto cooler doors to power in-store advertising. Safety, customer experience and meeting revenue goals are a priority for our company.

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AI Remains Transformative Within the Ecommerce Space in 2024

Retail TouchPoints

About two-thirds of companies plan to invest more in AI in the next six months, and 60% of commerce leaders recognize the value of AI in boosting customer experience to provide a competitive advantage. It’s the ideal tool for helping marketers to ensure a more personalized customer experience.

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Getting Retail Website Localization Right the First Time

Retail TouchPoints

The term localization for many retail professionals and marketers is closely linked to advertising localization — serving culturally appropriate advertising to key regional segments. the decline of the total retail market this year is expected to be double that experienced in the 2009 financial crisis. In the U.S.,

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From Cobblestones to Cyberspace: VMSD Celebrates Its 125th Year of Service to the Retail Industry

VMS

cities,” says Steve Kaufman, former Editor-in-Chief of VMSD from 1998 until 2009. Right, Left: An advertisement for decor references the return of American soldiers from WWI (left). At the end of WWI, Merchants Record and Show Window ran an advertisement by Doty & Scrimgeour Sales Co. SELL THEM THEIR DREAMS. Marquand and F.