Indigo 9 Digital

MAY 4, 2023

Even retailers like Trader Joe’s that sell merchandise at higher prices than dollar stores avoided offering eCommerce during the COVID-19 pandemic. Dollar General and Dollar Tree both have a relatively modest eCommerce offering preferring to have its customers shop at their stores. What’s the experience like to shop there?

Location 96

Location Shopping Consumer Planning 96

Indigo 9 Digital

MAY 19, 2023

By Tricia McKinnon If you have been paying attention you will have noticed a trend, a move towards really cheap clothing. You can try to blame it on Shein but maybe Shein got the idea from Primark which has been in business since 1969 and Shein has only been around since 2008. Returns made in store are also free.

Fast Fashion 52

Fast Fashion Advertising Returns Fashion 52

Indigo 9 Digital

MARCH 9, 2023

Since 90% of the United States population lives within 10 miles of a Walmart store this move has become a game changer for the retailer. Consumers love shopping online but what they really want is control. Consumers are looking for one stop shopping. What we are witnessing is a trend towards more convenient shopping trips.

Drop-Shipping 98

Drop-Shipping Advertising Fulfillment Consumer 98

Indigo 9 Digital

MAY 23, 2023

Target’s All in Motion private label clothing brand By Tricia McKinnon One of the oldest tricks in a retailer’s playbook is to have a portfolio of great private label brands. Back in the early 2000s Target was known for its cheap chic clothing but by the time the recession hit in 2008 and 2009 Target had lost its way.

Visual Merchandising 52

Visual Merchandising Accessories Retail Trends Returns 52

Indigo 9 Digital

SEPTEMBER 7, 2022

Then the COVID-19 pandemic hit and consumers around the world were forced to shop online sending digital sales to levels never seen before. Farfetch, which launched its luxury goods online marketplace more than a decade ago in 2008, clearly had a vision of what online luxury sales could be before many woke up to this reality.

Boutique 98

Boutique Fashion Customer Experience Markdowns 98

Indigo 9 Digital

FEBRUARY 28, 2023

This is because the vast majority of retail sales still happen in stores with online sales representing only 14.6% of retail sales in 2022 in the United States. While shopping online is convenient there is still a lot of friction in the shopping process. Reduce friction in the shopping process. Still not convinced?

Advertising 98

Advertising Returns Consumer Promotions 98

Indigo 9 Digital

MARCH 28, 2022

Amazon provided a more convenient way to shop but it was difficult for many companies at that time to see the potential of eCommerce. If you didn’t return your movie rental on time you were charged a dollar a day. It’s not unlike Amazon’s entrance into the eCommerce market in the 90s. Poor execution. Do you like this content?

Kiosk 122

Kiosk Returns Retail Trends ATS 122