Primark’s Strategy, 4 Elements to Consider
Indigo 9 Digital
MAY 19, 2023
By Tricia McKinnon If you have been paying attention you will have noticed a trend, a move towards really cheap clothing. You can try to blame it on Shein but maybe Shein got the idea from Primark which has been in business since 1969 and Shein has only been around since 2008. Returns made in store are also free.
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