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Primark’s Strategy, 4 Elements to Consider

Indigo 9 Digital

By Tricia McKinnon If you have been paying attention you will have noticed a trend, a move towards really cheap clothing. You can try to blame it on Shein but maybe Shein got the idea from Primark which has been in business since 1969 and Shein has only been around since 2008. Returns made in store are also free.

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How Target Built 10 Billion Dollar Private Brands

Indigo 9 Digital

Target’s All in Motion private label clothing brand By Tricia McKinnon One of the oldest tricks in a retailer’s playbook is to have a portfolio of great private label brands. Back in the early 2000s Target was known for its cheap chic clothing but by the time the recession hit in 2008 and 2009 Target had lost its way.

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8 Reasons Why Blockbuster Failed & Filed for Bankruptcy

Indigo 9 Digital

If you didn’t return your movie rental on time you were charged a dollar a day. In 2006 Blockbuster launched a program called Total Access where online customers could return rentals to Blockbuster stores and in exchange they received a DVD rental for free all for one low flat fee. Poor execution. Do you like this content?

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5 Ways Dollar Stores Make Money & Beat the Competition

Indigo 9 Digital

If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox 4. Successful retailers have long known about the power of a strong private label brand. Having a great private label brand gives customers a reason for choosing one retailer over another.

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6 Ways Farfetch is Disrupting Luxury Retail

Indigo 9 Digital

Farfetch, which launched its luxury goods online marketplace more than a decade ago in 2008, clearly had a vision of what online luxury sales could be before many woke up to this reality. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.

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6 Reasons Walmart’s eCommerce Strategy is Winning

Indigo 9 Digital

66% of consumers surveyed said “best value for money” keeps them returning to a brand, taking the top spot in terms of consumer preferences. Some of the most successful retailers today include Dollar General, Dollar Tree, Target, Costco and Walmart. Core to any eCommerce business is website traffic that returns on a frequent basis.

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

This is because the vast majority of retail sales still happen in stores with online sales representing only 14.6% of retail sales in 2022 in the United States. Consumers like to touch and feel products and let’s be honest returning online orders can be a hassle. Still not convinced? Live in the bra for 30 days”.