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Ultra-fast fashion is undermining efforts to make the industry more sustainable

Inside Retail

Since the 1990s, fast fashion has enabled everyday people to buy the latest catwalk trends. Now, just when the fashion industry should be waking up and breaking free of this vicious cycle, it’s heading in the opposite direction. We’re on a downward spiral, from fast fashion to ultra-fast fashion.

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Fast fashion firms prepare for EU crackdown on waste mountain

Inside Retail

Fast fashion, or making and selling cheap clothes with a short lifespan, is “highly unsustainable”, the Commission said in July. In France this system has already been in place since 2008 under an organisation called Refashion. As in Spain, textile waste associations would be set up in each country.

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Shein profits double amid pending IPO approval

Retail Gazette

Shein has seen its profits soar to over $2bn (£1.6bn), more than doubling its previous figures, as the fast fashion giant awaits approval for a stock market listing in either New York or London. Founded in 2008, it rose to success selling inexpensive clothes and lifestyle items, with more than 2,000 new styles added daily.

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Windsor Fashions to ‘Capitalize on Return to Normalcy’ with 150 New Locations by 2023

Retail TouchPoints

Fast fashion retailer Windsor Fashions is planning to open 150 new stores over the next two years, adding to its current fleet of 230 locations across 42 states in the U.S. The company already has opened 10 new locations in the last 12 months.

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Report: Forever 21 Will Reestablish  Physical Presence in China With a New Store

Retail TouchPoints

The fast fashion retailer initially re-entered China for the third time in August 2021 through online platforms Vipshop and Pinduoduo. Forever 21 first entered China in 2008 but left the country a year later. The store is slated for the Jingjiang Impression City shopping center in Taizhou, a city located near Shanghai.

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Shein set to overtake Zara within two or three years

Retail Gazette

Shein officially became the largest fashion retailer in the world in 2022, despite facing accusations of labour law violations and design theft. Founded in 2008, the retailer rose to success selling inexpensive clothes and lifestyle items, with more than 2,000 new styles added daily.

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How Shein’s social media tactics have won over ‘eco-conscious’ Gen Z

Inside Retail

Chinese fast fashion retailer Shein may frequently grab headlines for the wrong reasons but there’s no denying the increasing popularity of the controversial brand. As of October 2020, Shein was the world’s largest online-only fashion company, according to Euromonitor International. The price of fast fashion.