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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

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Prior to that Natori was a 100% wholesale business, selling into retailers such as Saks , Neiman Marcus , Nordstrom and Bloomingdale’s , but the company’s willingness to innovate has served it well, particularly throughout the COVID pandemic. And earn his stripes he has.

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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

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She left a prestigious Wall Street position to start the company; similarly, Ken left a career in finance to join the company in 2007. Natori also sells via wholesale channels, to luxury retailers such as Neiman Marcus and Bergdorf Goodman. (It all began with Josie creating lingerie on her living room floor.)

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

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That’s saying something when you consider that the company has decades-long wholesale relationships with major retailers like Target , Walmart and Walgreens , as well as its own storefront on Amazon. “ We don’t even see TikTok as a social platform anymore; we see this as an entertainment platform ,” added Parkhurst.

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