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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

Prior to that Natori was a 100% wholesale business, selling into retailers such as Saks , Neiman Marcus , Nordstrom and Bloomingdale’s , but the company’s willingness to innovate has served it well, particularly throughout the COVID pandemic. And earn his stripes he has.

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How Natori Used AI to Sharpen Retargeting and Achieve a 943% ROAS

Retail TouchPoints

He compared the level of interest of a consumer who had simply seen a Natori ad on social media to one who had “gone to the website, added something to their bag and abandoned the cart. That’s much more useful [data] than the first consumer. We aren’t blindly retargeting every user,” said Natori.

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

That’s saying something when you consider that the company has decades-long wholesale relationships with major retailers like Target , Walmart and Walgreens , as well as its own storefront on Amazon. “ We don’t even see TikTok as a social platform anymore; we see this as an entertainment platform ,” added Parkhurst.

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