article thumbnail

e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

started out selling its products online but in 2007 it landed an account with Target which the brand called a “ pivotal ” moment in its history. Since then it has acquired wholesale accounts with many retailers with Target and Walmart representing about 50% of e.l.f.’s Effective distribution channels. In 2013 e.l.f

article thumbnail

What You Need to Know About Flipkart’s Strategy

Indigo 9 Digital

Flipkart was founded by two former Amazon employees in 2007. If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox. Flipkart is the largest eCommerce retailer in India with a 31.9% Like Amazon Flipkart started off by selling books.

article thumbnail

5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

When people think of Amazon they only think of eCommerce but Amazon, with nearly 600 retail stores, has more retail stores than many successful retail chains. Amazon started selling fresh food in 2007 but after ten years in the business it struggled to make its mark. Do you like this content?