e.l.f.’s Strategy for Staying on Top
Indigo 9 Digital
MARCH 8, 2023
used a few TikTokers to promote the challenge and then celebrities like Lizzo, Reese Witherspoon and Ellen joined in. started out selling its products online but in 2007 it landed an account with Target which the brand called a “ pivotal ” moment in its history. In 2019 when most brands were wondering if TikTok was a fad e.l.f.
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