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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

“A few years ago, a prestige brand introduced a new primer format at a $52 price point that quickly became a top primer in prestige,” said Amin. “We e.l.f’s strategy is not lost on the analysts covering the beauty sector with Olivia Tong, managing director and senior consumer staples analyst at Raymond James saying that “we think…[e.l.f.]

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What You Need to Know About Flipkart’s Strategy

Indigo 9 Digital

Flipkart was founded by two former Amazon employees in 2007. The founders didn’t want to want to be like their competitors at the time who were in “each and every category under the sun.” If you do subscribe to our retail trends newsletter to get the latest retail insights & trends delivered to your inbox.

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

Everlane is a clothing brand that sells high quality basics (cashmere sweaters, cotton t-shirts and jeans) but at lower prices than retailers like J.Crew. When people think of Amazon they only think of eCommerce but Amazon, with nearly 600 retail stores, has more retail stores than many successful retail chains.