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e.l.f.’s Strategy for Staying on Top

Indigo 9 Digital

s low priced cosmetics are a natural fit for its target market of Gen Z consumers who don’t have a lot of disposable income. is one of the best positioned in beauty because they have relatively manageable price points and still a lot of market share opportunity to gain." s chief marketing officer. “A CEO Tarang Amin.

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What You Need to Know About Flipkart’s Strategy

Indigo 9 Digital

By Tricia McKinnon India has the fourth largest eCommerce market in the Asia Pacific region behind China (#1), Japan (#2) and South Korea (#3). But India’s retail eCommerce sales are growing quickly, up 27% last year to reach $67 billion and by the end of next year India’s retail eCommerce sales are expected to surpass $100 billion.

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5 of the Best Ways DTC Brands Get New Customers

Indigo 9 Digital

When people think of Amazon they only think of eCommerce but Amazon, with nearly 600 retail stores, has more retail stores than many successful retail chains. Amazon started selling fresh food in 2007 but after ten years in the business it struggled to make its mark. Explore unconventional and creative marketing.