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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

MAY 20, 2022

When I joined in 2007] I tried to stay behind the scenes, but at one point we needed somebody to lead the investigation and eventual implementation of this whole new ecommerce business model that none of the employees, and certainly none of the executives, either wanted to do or had the capability to do,” Natori added. “

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Wholesale Department Stores Fashion Social Commerce 225
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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

AUGUST 24, 2023

But the meteoric success on TikTok of the 3D puzzle game Kanoodle (first introduced in 2007) took everyone by surprise. He also said that TikTok “have been really great partners” throughout the process as he and his team encounter challenges or have feedback.

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