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Inside Natori’s Transformation from High-End Wholesaler to Omnichannel Brand

Retail TouchPoints

When I joined in 2007] I tried to stay behind the scenes, but at one point we needed somebody to lead the investigation and eventual implementation of this whole new ecommerce business model that none of the employees, and certainly none of the executives, either wanted to do or had the capability to do,” Natori added. “

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Behind the Scenes of TikTok Shop with a Pioneering U.S. Seller

Retail TouchPoints

It’s not Saturday morning cartoons; it’s not these huge, big-budget ads — but we can still create incredible content and connect with thousands, even millions of consumers through TikTok.” Parkhurst took Retail TouchPoints behind the scenes of the company’s growing TikTok empire and its entrance into the emerging world of TikTok commerce.

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