The Case For Subscription Service In CPG
Retail TouchPoints
JUNE 29, 2020
In order to get to competitive pricing, these retailers need their manufacturers to cut up to 15% off wholesale, and those not willing to work with them can be removed from shelves. The costs, as a percentage of net sales, for CPGs to serve their retail partners has been rising by an average of 40 basis points since 2006.
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