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Inside Urban Revivo’s strategic leap into the European fashion scene

Inside Retail

It’s a strategic toehold in the heart of Europe’s fiercely competitive fashion ecosystem and a litmus test for the brands global ambitions. Founded in 2006, Urban Revivo has grown into an emerging fashion player across Asia, with more than 400 stores in China, Southeast Asia and, most recently, the US.

Fashion 130
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How True Religion aims to be the latest Y2K-era brand to make a comeback

Inside Retail

True Religion is just the latest in a wave of popular, Y2K-era fashion labels experiencing a revival at the moment. So, what is driving the renewed consumer interest in True Religion today? The first major turnaround tactic was taking a step back to realise who True Religion’s ideal consumer base is today.

Fashion 130
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Secrets of selling to the 1 per cent

Inside Retail

The term 1-per-center refers to the wealthiest 1 per cent of consumers. Founded as a boutique in 1987, and launched online in 2006, Mytheresa reported €233 million (US$253 million) in net sales in the quarter ending March 31, an impressive 17.6 What is the 1-per-cent customer looking for? per cent gain from the €198.9

Apparel 130
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How Private Equity Failed North America’s Oldest Retailer

Retail Prophet

In fashion, the victims behind such statistics include J. NRDC acquired Lord & Taylor in 2006, before buying Hudsons Bay, and taking the combined entity public in 2012. The problem, however, was that the dilapidated state of its stores along with scant staffing levels belied the upmarket fashion message entirely.

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How Formula One became marketing’s latest playground

Inside Retail

Barilla’s contribution to the partnership includes pasta bars in the paddock (where teams and sponsors gather during race weekends) for VIP guests at races, as well as trackside signage, activations and consumer promotions. So-called ‘grid girls’ were barred from pre-start celebrations in 2018, and tobacco advertising was banned back in 2006.

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How the Y2K Revival is Expanding True Religion’s Shopper Community

Retail TouchPoints

But Wells knows that to successfully acquire this coveted group of consumers while also retaining its incredibly loyal base of millennial shoppers, the brand can’t simply live in the past. Starting as a Senior Designer in 2006, he worked his way up to VP of Innovation before he left the company in 2017.

Fashion 278
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Famous Footwear Parent Caleres Outlines Executive Changes

Retail TouchPoints

She joined Caleres as President in 2004 and by 2006 she became COO, before being named to the CEO and President roles in 2011. During her career, Sullivan also worked with The Stride Rite Corporation as COO and held consumer brand management and sales roles at companies including M&M/Mars and The Mennen Company.