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The Road from Brand Safety to Corporate Responsibility

Retail TouchPoints

We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. Advertisers want brand safety, but today’s method of keyword blocking is like bringing in a sledgehammer when you need a scalpel. but are taking sentiment into account.

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Why Ksubi CEO Craig King reads a book a fortnight, and says you should too

Inside Retail

We were having dinner at his house, and he asked me to grab another bottle of wine from a room, and it was full of books, so I asked him, “What’s with all the books?”. He said, “I started my first advertising agency when I was 21. I sat down and looked at all the areas where I had weaknesses, and I started reading a book a week.

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Vasos extolled for accomplishments

Mass Relators

Todd Vasos began an exciting new leadership chapter at Dollar General Corp. MMR is proud to honor Vasos with a Lifetime Achievement Award in recognition of his successful and impactful career, including accomplishments achieved during his CEO tenure at Dollar General. GOODLETTSVILLE, Tenn. s management training program.

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5 Shopper Insight Fundamentals that still apply today

Shopper Intelligence

About the author: Bill Bean is Vice President of Insights and Research at Shopper Intelligence USA. New retail technologies and ways of selling crop up at every industry meeting and capture our attention every day. Pets and infants, at the extreme, never shop for their own food and toys. Much has changed in retail.

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Jason & Scot Show Episode 268 – Amazon Prime Day Recap with ChannelAdvisor CEO David Spitz

Retail Geek

Jason: [3:54] Dave we are thrilled to have you and obviously we’re eager to jump into all the prime day goodness but tradition we have on the show is always to give listeners a little bit of background about our guests so can you tell us, how you came to your current role at channeladvisor’s.

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