article thumbnail

Digital ad revenues see biggest jump since 2006

Retail Wire

were up 35 percent, the biggest percentage gain since 2006, according to a report from the Interactive Advertising Bureau and PricewaterhouseCoopers. Advertising on digital music and podcasts grew even more rapidly at 58 percent. Digital ad revenues last year in the U.S.

article thumbnail

Mitigate Worker Shortages by Streamlining Recruitment and Hiring Processes

Retail TouchPoints

At the end of the day, retail is facing more competition when it comes to recruiting. The more efficient way to advertise on all job sites is to run job sponsorships through a programmatic job ad platform that will optimize where retailers show up based on real-time application data.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Road from Brand Safety to Corporate Responsibility

Retail TouchPoints

We’ve seen advertisers react quickly: pausing campaigns, pulling spend and using massive keyword lists to block content they don’t want to be associated with. Advertisers want brand safety, but today’s method of keyword blocking is like bringing in a sledgehammer when you need a scalpel. Check your tech.

article thumbnail

Data Capital: The Competitive Weapon Most Retailers Have Yet To Fully Monetize

Retail TouchPoints

With incremental investment, they can ingest, enrich and harvest valuable customer and product insights to improve operational capabilities and monetize data with trade and advertising partners. Take a look at the net profits of most traditional retailers. Think that’s a reach? in-store and online.

article thumbnail

Facebook Meta changing the way small businesses market themselves

Inside Retail

In the last year, SMEs have battled through Facebook and Google news bans where businesses were effectively banned on the platform, changes to privacy limits and iOS updates restricting advertising opportunities, and continued outages across platforms.

Marketing 130
article thumbnail

Why Ksubi CEO Craig King reads a book a fortnight, and says you should too

Inside Retail

We were having dinner at his house, and he asked me to grab another bottle of wine from a room, and it was full of books, so I asked him, “What’s with all the books?”. He said, “I started my first advertising agency when I was 21. I sat down and looked at all the areas where I had weaknesses, and I started reading a book a week.

Boutique 246
article thumbnail

Citizen Wolf’s Zoltan Csaki on the importance of taking risks

Inside Retail

Today, we take a look at #10 – Citizen Wolf co-founder Zoltan Csaki. Csaki launched his first pureplay e-commerce business as a side hustle to his full-time job in advertising back in 2006, and has been experimenting and learning about the online retail industry ever since.

Fashion 130