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Case Studies of Successful Retail Product Launches: Lessons Learned

Retail Bound

They only released a few pairs at a time, creating demand and a sense of exclusivity. Nike also utilized celebrity endorsements and strategically placed advertisements to reach their target audience. Lastly, Nike made sure to continue improving the product by releasing updated versions over the years, keeping it relevant in the market.

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5 Shopper Insight Fundamentals that still apply today

Shopper Intelligence

About the author: Bill Bean is Vice President of Insights and Research at Shopper Intelligence USA. He is a nationally recognized American senior marketing executive with expertise in marketing analytics, shopper insights and innovative tech solutions in shopper research. Much has changed in retail.

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Jason & Scot Show Episode 268 – Amazon Prime Day Recap with ChannelAdvisor CEO David Spitz

Retail Geek

Jason: [3:54] Dave we are thrilled to have you and obviously we’re eager to jump into all the prime day goodness but tradition we have on the show is always to give listeners a little bit of background about our guests so can you tell us, how you came to your current role at channeladvisor’s.

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