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eCommerce and its Profitability Issue. Why its So Hard to Make Money

Indigo 9 Digital

JANUARY 11, 2023

A study by the Capgemini Institute found that on average retailers charge their customers just 80% of the cost of delivering goods. The irony of online shopping is that the most economical model for a retailer is when customers are not purely online shopping at all. Take mattress retailer Casper. In 2018 Casper spent $80.7

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The Top 15 Ways to Find New Customers in Retail

Indigo 9 Digital

MARCH 17, 2022

At the end of the day the criteria for success is rather simple. The exposure can also come at a cheaper price. UNTUCKit found that, at the time, for approximately $350 it could reach 200,000 potential consumers using radio ads. Free samples are really just another form of marketing retailers use to generate more sales.

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