Should we raise a toast to Coles’ latest liquor rebrand?
Inside Retail
MAY 26, 2025
Coles has previously undertaken major reviews in 2005 and 2015, leading to a series of turnaround or revitalisation plans, including brand tweaks, over the past 20 years. Do you have that dj vu feeling? You can put that down to Coles, which is yet again rebadging its liquor stores as it attempts to boost sales and earnings.
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