Proudly made in China: How Chinese consumers are reclaiming domestic brands
Inside Retail
AUGUST 16, 2021
Still, many Chinese citizens were unable to afford – or unwilling to pay full retail prices – for foreign-branded items. Originally famed for its basic canvas plimsolls worn by martial artists and monks, French businessman Patrice Bastian discovered Feiyue and bought the overseas rights to sell the brand in 2005.
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