article thumbnail

How Brands Large and Small are Leaning into the Amazon Effect to Compete

Retail TouchPoints

Since Amazon Prime’s inception 15 years ago, Amazon has only increased the annual membership cost three times — rising from $79 per year in 2005 to $119 in 2018. The purchasing power of $79 in 2005 equals about $109.90 Larger Companies Rely on Physical Stores for Last-Mile Shipping. Walmart Marketplace as an Amazon alternative.

article thumbnail

Jason & Scot Show Episode 315 – 2023 Turkey5 Recap with Salesforces Rob Garf

Retail Geek

3:26] And of particular note, and I know we’ll talk about this more, they’ve seen a significant uptick in use of Buy Now, Pay Later services, and they’ve seen deeper discounting than we saw last year. billion consumers are shaping shopping trends.

article thumbnail

Jason & Scot Show Episode 292 – Q1 2022 Recap (Live)

Retail Geek

5:15] Another hobby of I guess it was a shared one is we like to coin phrases, one of the ones that I coined was Zero friction addiction so when consumers have these low-friction experiences not only are they great.