How Brands Large and Small are Leaning into the Amazon Effect to Compete
Retail TouchPoints
SEPTEMBER 8, 2021
Amazon: the Consumer-First Platform. Amazon has completely upleveled what a high quality ecommerce experience looks like for consumers. Since Amazon Prime’s inception 15 years ago, Amazon has only increased the annual membership cost three times — rising from $79 per year in 2005 to $119 in 2018. behind Amazon.
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