How cult brand Nasty Gal is continuing to ride the vintage wave
Inside Retail
AUGUST 26, 2021
In 2005, when e-commerce and upcycling were still in its infancy in the mainstream fashion industry, entrepreneur Sophia Amoruso shook up the landscape when she launched her cult brand Nasty Gal on eBay from her apartment in San Francisco. Back then, the brand was a pioneer in combining online retail with vintage fashion.
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