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7 Targeted Retail Strategies for Revenue Growth and Margin Improvement

Retail TouchPoints

The 2023 Omnichannel Retail Index demonstrates that understanding what customers value and using that information to build long-term customer relationships is essential for survival. Leveraging rewards or discounts has been a solid retention strategy and a top priority for many. Tip 4: Provide better product detail for customer ease.

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How to leverage the latest tech to attract and convert customers

Inside Retail

In the second episode of our video series from Shopline, we discuss how artificial intelligence can be used to take the guesswork out of digital advertising, how common mistakes can have a negative impact on conversion and why connecting data in the backend is key.

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Due Diligence: Winning October Prime Day Prep Strategies

Retail TouchPoints

Think About Inventory Early Start having inventory conversations now. Businesses are more likely to influence Amazon buy-in when they can definitively sell what they say they can. It’s important to make it easier for customers to understand what they’re getting to lower the chances of returns and negative reviews.

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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Discount strategically. Optimize your order confirmation message.

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How a ‘two-speed landscape’ is evolving in Australian retail

Inside Retail

He says younger generations who are holding more debt are reducing spending however in contrast, some of the older generation with greater deposits are getting a better return on their cash and “living it up a little bit more”. They want to keep doing what they can and they’ll sacrifice accordingly.”

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After Summer Sale Comes Amazon Prime Day — Retailers Must Prepare

Retail TouchPoints

They have plenty of room to offer great discounts, and will be more confident about their shipping guarantees as well. After the summer sale, it will be time for retailers to regroup and determine what their best move should be in October, when the spotlight is on for early holiday shopping.

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Have Temu and Shein Thwarted Wish’s Hopes of a Comeback?

Retail TouchPoints

When it debuted back in 2010, Wish was the only game in town as far as manufacturer-direct discount shopping apps went. The trade-off is long shipping times, another thing Wish is working hard to improve. which Yan said should enable faster shipping times on those products for North American customers.