Retail TouchPoints

FEBRUARY 2, 2024

Steve Jobs once famously said that his job was to figure out what consumers want before they know they want it. Unified commerce isn’t just about implementing a platform,” said Justin Racine, Principal for Unified Commerce Strategy at digital consultancy Perficient in an interview with Retail TouchPoints.

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Payment Services Consumer Accounting Promotions 273

Retail TouchPoints

OCTOBER 5, 2023

Mimicking Green Giant or Coca-Cola was a big improvement over what had come before — a plain white can with nothing but “green beans” or “soda” on the label. Mimicking Green Giant or Coca-Cola was a big improvement over what had come before — a plain white can with nothing but “green beans” or “soda” on the label. Alas, not quite yet.

Grocer 231

Grocer Specialty Retailers Consumer Marketing 231

Inside Retail

JULY 17, 2023

With international expansion on the horizon, we sat down with founder and CEO Shelley Sullivan to talk through the brand’s journey, as well as what makes it tick. Inside Retail : Can you talk us through what the past few years have been like at MCoBeauty, and how you’ve seen customers’ standards changing? I saw that niche.

Advertising 245

Advertising Marketing Planning Management 245

Retail Focus

MAY 13, 2024

With the world becoming more globalised by the day, retailers need to prioritise multilingual content strategies. Finally, digital storefronts can be used to create a more inclusive experience for their audience, no matter what language they speak. That’s why you can rely on tools like Smodin to work to your advantage.

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Customer Experience Marketing ATS 147

Retail TouchPoints

FEBRUARY 2, 2022

Unlike a marathon, pricing shouldn’t feel as daunting to kickstart, no special running shoes needed or a major time investment. In fact, there’s no reason you should be missing dinner any night of the week to deal with the data dilemma when it comes to pricing. Begin with what you have and build a plan to fill in the gaps.

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Retailing Pricing Markdowns Accounting Outdoor 226

Retail TouchPoints

FEBRUARY 1, 2024

Even though inflation has been easing in recent months, a majority ( 70% ) of retail CFOs say they plan to raise prices in 2024 — although 60% said the price hikes would be slight rather than significant, according to the 2024 Retail CFO Outlook Survey from consulting firm BDO. Can Retailers Win a Pricing ‘Game of Chicken’? “We

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Management Planning Accounting Consumer 217

Retail TouchPoints

JANUARY 12, 2023

They explain they want to do better on Amazon. But they don’t have the time or resources to figure out why their sales on the internet’s largest retail site aren’t doing better. But they don’t have the time or resources to figure out why their sales on the internet’s largest retail site aren’t doing better.

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Fulfillment Advertising Accounting Planning 259

Wiser

MAY 15, 2023

For some, implementing a new pricing strategy can feel like a real shot in the dark. Set your prices too low and you’ll miss out on profit. Too high, and you’ll lose sales to your competitors. But what factors into an effective pricing strategy? And how exactly do you measure this?

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Consumer Marketing Promotions Management 146

Retail Focus

FEBRUARY 2, 2024

One of the main drivers of success is an acute understanding of what people want. Give people what they want at a price they like, and you’ll make money. An effective way to improve your understanding of what people want is to follow this three-step process: 1. Put simply, knowledge is power when it comes to sales.

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Accounting Consumer ATS 130

Retail TouchPoints

NOVEMBER 24, 2023

By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition. The upside to UGC and ratings and reviews is that it is readily available if you have products your audience already loves.

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Social Commerce Shopping Consumer Marketing 273

Retail TouchPoints

MARCH 20, 2024

If you’ve ever entered a website on your computer or phone, then you’ve probably seen the “Allow Cookies?” pop-up, giving you the option to enable that site to remember your data or not. What is Conversational Commerce? What is Conversational Commerce? Conversational commerce. Let’s explore.

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Advertising Consumer Marketing Customer Experience 245

Retail TouchPoints

NOVEMBER 13, 2023

Brooklinen was a direct-to-consumer darling that promised consumers high-quality sheets at great prices. Hallinan offered more context into Brooklinen’s evolving omnichannel strategy, and how each of these channels and touch points connect to the core brand story and ecommerce experience.

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Wholesale Advertising Consumer Promotions 247

Retail TouchPoints

FEBRUARY 7, 2024

There are exceptions of course, and there are certain retailers that are ahead of the curve when it comes to applying digital tactics in stores, but for the most part the best retailers have been able to do is use their websites, apps and social feeds as listening tools to understand what their consumers want.

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Point of Sale Promotions Inventory Management Grocer 249

Retail TouchPoints

APRIL 10, 2024

In recent years the price of these “free” tools has come into focus: loss of privacy, mental health issues, overconsumption that is having a grave environmental impact, political unrest and human rights violations, to name just a few. David Donnelly, filmmaker and director of “The Cost of Convenience.”

Consumer 257

Consumer Finance Marketing Accounting 257

Inside Retail

APRIL 17, 2023

Even if you’ve got cash to splash (remember, less than half of Australian households have a mortgage), we’re being bombarded with headlines that probably make you think twice about parting with your hard-earned dollars. All that combines to shift the mindset of consumers to what we call ‘mindful consumption’. You get the drift.

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Department Stores Markdowns Boutique Supermarket 246

Inside Retail

AUGUST 27, 2023

As Aussie shoppers’ expectations grow, your BFCM (Black Friday Cyber Monday) planning needs to start earlier every year. But if you’re in the habit of just doing a big promotion and blasting it at your customers and followers, you’re in for a rude shock this year. And, surprise: that’s exactly what they want.

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Promotions Planning Marketing Returns 243

Mike Anthony

MAY 7, 2022

In the battleground that is retail today , retailers are turning to new (and old) strategies to win. Private label has been around for decades, but in recent times, around the world, I’ve seen a significant rise in the use of private label as a key retail strategy ( check out this recent article about Target as an example ).

Consumer 246

Consumer Planning Marketing Supermarket 246

Retail TouchPoints

OCTOBER 4, 2023

Gina Reduto leads NBCU’s client strategy team, whose job it is to consult with advertisers on where and how to share their message for maximum impact. To do this, Reduto and her team immerse themselves in the industries they serve — and one of the largest is retail. said Reduto.

Advertising 241

Advertising Consumer Returns Shopping 241

Wiser

MARCH 6, 2023

It’s no secret that there is an abundance of different pricing strategies to choose from. It’s a big decision, and the health and success of your business rely on you making the right choice. One popular pricing strategy that you can choose is velocity pricing. What Is Velocity Pricing?

Fast Fashion 158

Fast Fashion Fashion Consumer Marketing 158

Retail TouchPoints

JUNE 9, 2023

What went wrong? In the case of Bed Bath & Beyond (BB&B), what had been positive points of differentiation in the retailer’s heyday became progressively less unique — and some even turned into negatives. RTP: What were, or became, the retailer’s weak points? Why couldn’t they fix it? in 1971.]

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ATS Advertising Promotions Consumer 243

Retail TouchPoints

DECEMBER 14, 2023

When it comes to retail strategies, most brands place an emphasis on the pre-purchase experience, from crafting eye-catching ads to investing in SEO and running smart marketing campaigns. The Unseen Costs of a Poor Post-Purchase Journey Bad customer experiences can lead to shoppers leaving your business, even if they love your brand.

Checkout 239

Checkout Customer Experience Consumer Shopping 239

Inside Retail

MAY 7, 2023

You need to have a real intention around what you’re going to do with that data.” I don’t think it’s necessarily a good idea to go all out, all channels, all at once with your personalisation strategy in the beginning.

Customer Experience 246

Customer Experience Planning ATS Consumer 246

Wiser

OCTOBER 18, 2022

For a growing business, manually monitoring competitors’ prices across multiple products and channels is not only difficult, it’s nearly impossible. But there’s no question that knowing your competitors’ prices is absolutely vital to the success of your business. What Is Competitor Price Monitoring?

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Marketing Planning Promotions ATS 147

Inside Retail

AUGUST 14, 2023

Price and value are at the forefront of everyone’s minds. And the way to do this is by creating experiences for customers over and above discounts and sales. Alongside pricing strategy and value-adds, there is another, vital way for retailers to provide more for their customers. And it starts with your people.

Customer Experience 130

Customer Experience Employee Engagement Marketing Management 130

Retail TouchPoints

AUGUST 17, 2022

Long story short, it’s getting harder and harder to bring shoppers to your store, so it makes a lot of sense to make the most out of what’s already in hand in an efficient and effective way. It’s hard to say that 2022 has been the year of ecommerce so far. from a year ago, while in-store sales rose 10%. in 2019 to 14.9%

Payment Services 361

Payment Services Advertising Returns Checkout 361

Retail TouchPoints

MAY 3, 2022

When negotiating, brands need to understand what their goals are, their own profitability, total spending — and anticipate what Amazon might ask for. A critical driver of profitability is having the right items in your assortment. Every year ecommerce brands negotiate their contractual terms with Amazon. Don’t make this mistake.

Accounting 231

Accounting Shipping Management Fulfillment 231

Retail TouchPoints

APRIL 10, 2024

Those forces from the days of the pandemic look to continue well into 2024 as stubborn inflation and higher interest rates continue to burden brands and retailers, which are faced with the unenviable task of balancing increasing costs with what consumers can bear. As costs rise, so do prices, and Americans have been largely undeterred.

Payment Services 241

Payment Services Consumer Operating Expenses Promotions 241

Retail TouchPoints

APRIL 11, 2024

But what are the most forward-thinking retailers doing with AI this year? Retailers are readying auto-shopping bots that allow consumers to enter very detailed preferences (styles, brands, materials, sizes, prices, etc.) Those early use cases make sense because they deliver immediate results. AI agents will shop for you.

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Consumer Customer Experience Checkout Shopping 271

Retail TouchPoints

MARCH 25, 2024

Register now to take advantage of the discounted pricing before rates go up on April 19 ! Planned topics include: Tangible use cases for artificial intelligence (AI); Content marketing strategies that drive awareness and build trust; The evolution of contextual commerce through connected TV (CTV), retail media and other emerging channels.

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Social Commerce Loss Prevention Customer Experience Customer Retention 213

Inside Retail

JANUARY 4, 2024

So as more and more retailers integrate the benefits of AI into their growth strategy, what will be next for this transformative technology? Imagine a world where your shopping needs are not just met, but anticipated, simplifying the decision-making process like never before. And how will it shape the way we shop?

Consumer 266

Consumer Customer Experience Department Stores Shopping 266

Inside Retail

AUGUST 24, 2021

Next to the rise of online and digital channels, one of the most frequently mentioned trends in retail pre-Covid was the rise of the ‘price conscious, empowered consumer’. At the same time, consumer research shows an increasing use of multiple channels to search for information (including better prices), prior to a purchase.

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Markdowns Consumer Promotions Returns 246

Retail TouchPoints

SEPTEMBER 2, 2022

Establish Your Value Proposition. Brands and retailers should keep a close eye on competitors already in these markets, how they’re performing and what unique differentiation they can add to the category. It could come from style, it could come from price point or it could come from assortment.”. The four keys to success are.

Merchant Services 291

Merchant Services Customer Experience Marketing Consumer 291

Wiser

OCTOBER 11, 2022

One of the most important decisions you will make as a business is how to price your products. No matter what part of the retail industry you’re in, how you price your products will have a direct effect on the success of your business. Price too high and customers could feel intimidated.

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Drop-Shipping Advertising Promotions Marketing 147

Wiser

MARCH 20, 2023

For retailers, this is especially true when it comes to pricing data. Pricing data can be gathered from a multitude of different web locations—competitor websites, social media, Google ads, etc. But Wiser has another solution for you—Price Intelligence. So, how do these compare? What Are Web Scrapers?

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Location Retail Marketing Planning Marketing 158

Retail TouchPoints

NOVEMBER 12, 2021

Smart brands and retailers will take advantage of an extended holiday season by giving consumers what they need and by focusing on a particular shopper base that might not have been on their radar last year: frugal shoppers. What are Frugal Shoppers and Why do They Matter? Delighting Customers with a New Pricing Strategy.

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Comparison Shopping Consumer Fulfillment Shopping 250

Retail TouchPoints

JANUARY 1, 2021

And if this was a challenge for retailers in pre-pandemic times, it has only been intensified in the current climate of COVID-19, as personal and financial strains coupled with economic uncertainties have given a greater emphasis to prices in regards to retail shoppers. Dynamic Pricing to Maximize the Profits of Your Ecommerce Business.

Accounting 192

Accounting Marketing Planning Management 192

Mike Anthony

SEPTEMBER 26, 2023

But if retail is changing, then manufacturers and suppliers (as well as retailers) need to adjust their strategies and plans to address each of the trends, to realize the huge opportunities that each offers, and to ensure that the (equally huge) threats they pose are understood and mitigated. So what are the six trends that I’ve ‘borrowed’?

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