Remove topic holiday-shopping-season
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Disney Recruits ‘Mickey & Friends’ for Los Angeles Holiday Pop-Up

Retail TouchPoints

Some of Disney’s most beloved characters will be spreading holiday cheer in Los Angeles this November at the “Mickey & Friends Holiday Village” pop-up and seasonal marketplace. The pop-up village is designed to be an immersive and festive wonderland that includes holiday-themed gifts, treats and photo-ready backdrops.

Consumer 264
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What to Expect and What to Wish for from Retailers this Holiday Season

Retail TouchPoints

Last holiday season would have marked a certain “post-pandemic” normalcy, but extreme excess inventory and inflation significantly impeded any anticipated recalibration. Heightened Demand and Discounts Heightened demand for in-store shopping, overall minimal sales growth and right-sized discounts will occur.

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Preparing for the Vaccine Mandate: Why Transparency and Flexibility Will be Vital Tools

Retail TouchPoints

The industry already is facing a labor shortage approaching the holiday season, and the added pressure could further impact the available supply of store associates and other workers. There’s a geographical split, a demographic split and a generational split on this topic.

Planning 264
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Facts and Myths About Video Marketing — The Holiday Edition

Retail TouchPoints

In fact, as we head into the holiday season, marketers will find that video may be just the thing to up their game this year. Fact: Video can help re-create those in-person shopping experiences. Brands can use their own team members to discuss common topics or questions. Myth: Video is expensive to produce.

Marketing 278
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Transforming Holiday Marketing in CPG Retail with Generative AI

Retail TouchPoints

Getty Images’ VisualGPS consumer survey finds that 79% of Americans are excited about the potential of using AI to increase productivity, and a study by SAP Emarsys confirms that so far, 77% of consumers enjoy the personalized shopping recommendations that this new technology enables. Consumers expect to see the real products and packaging.

Marketing 264
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3 Ways to Help Your Frontline Thrive Amid Pandemic Fatigue This Holiday Season

Retail TouchPoints

You may have plenty of masks, floor markers and plexiglass to go with your holiday inventory and festive in-store music. But have you really considered what your frontline needs to execute during this very different holiday shopping season? We’re now entering a very challenging holiday period.

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The Power of Sound for Retail

Retail TouchPoints

Design for retail experiences is a hot topic of conversation, especially as shoppers return to stores for the holiday season, still under the influence of a COVID pandemic. It can help a retail environment stand out in the marketplace by being a welcoming retreat from the holiday hustle, instead of adding to the noise.