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Leveraging an Integrated Digital Marketing Campaign this Holiday Season

Retail TouchPoints

With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? With port delays, extended delivery times and increased consumer demand, what can retailers do to salvage the 2021 holiday season? Social media advertising and how to leverage it.

Marketing 279
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What are the Best Times to Post on Social Media in 2023

365 Retail

With nearly 5 billion social media users worldwide and across several platforms, social media presents many opportunities. In fact, social media has become a much more cross-functional and collaborative channel in the last few years. Best times to post on social media overall: o Mondays from 10 a.m.

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Best and worst case scenario: How retailers can use ChatGPT

Inside Retail

Perera says that a significant number of businesses and retailers will use ChatGPT to assist with language-related tasks, such as social media posts, headlines, product descriptions and promotional video scripts for Instagram stories, TikTok, YouTube and so on. Then Google came along and transformed search.

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3 Post-Purchase Fails…and How to Fix Them  

Retail TouchPoints

After all, the goal is to get your customers to buy from you over and over again, right? That’s why brands and retailers are looking at the post-purchase experience as a new way for them to differentiate. That requires starting pre-purchase, like displaying delivery timing in the cart before the customer completes their order.

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Aldi tops supermarket social media performance

365 Retail

An analysis of the performance of the major supermarkets on social media in the run-up to Christmas has shown those using the platforms to reflect human interest stories, provide practical support or suggest cost-saving ideas resonated most with users. million social media followers compared with the 8.4

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‘Crises drive innovation’: ARA CEO talks strategies for Australian retailers

Inside Retail

While Australian retail’s annual peak season may have dawned, “a perfect storm of challenges” has created an extremely difficult time for retailers who are facing higher overheads and falling spending as consumers adapt to the cost of living crisis. It is important to remember that crises drive innovation,” he told Inside Retail. “It

Returns 130
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‘Not enough to stop paid advertising’: Inside Lush’s decision to quit social

Inside Retail

British beauty brand Lush made headlines this week over its decision to quit posting on four of the most popular social media platforms in the Western world – Facebook, Instagram, TikTok and Snapchat. . IR: Lush quit Facebook and Instagram in 2019, but started posting off and on again in 2020. Why was that?