Remove tag social-media
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FTC Updates Endorsement Guides: Highlights Online Reviews, Social Media Tags, and Clear Disclosures

Hunton Andrews Kurth

Two definitions included in the final Guides are of particular interest: Definition of endorsements : the Guides expand the definition of “Endorser” to expressly include virtual influencers, social media tags, and fake endorsements and reviews, and require disclosures to be difficult to miss and easily understandable by ordinary people.

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What’s Your Social Commerce Strategy? 5 Steps Brands can Take Now to Meet their Holiday Sales Goals

Retail TouchPoints

By implementing a comprehensive social commerce strategy, marketers can move the needle on their brand’s most important holiday goals, including increased revenue and new customer acquisition. Step Two: Amplify your most impactful content across your social channels. Step Three: Make your social posts shoppable.

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Deep dive: What social commerce looks like around the world

Inside Retail

Social commerce – shopping on social media platforms – is expected to reach US$1.2 McKinsey & Co stated in mid-2022 that social commerce comprised more than 13 per cent of China’s total e-commerce sales. All of which is to underscore that social commerce is big, and growing exponentially. trillion ($1.9

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How Nike’s AR hoodie brings the metaverse closer to the street

Inside Retail

Embedded within the RTFKT x Nike AR Hoodie is a near-field communication (NFC) tag. Owners of the hoodie will be able to scan the NFC tag with their smartphone and access the digital asset directly. We’re starting to see NFC tags emerge more in apparel. The tech connecting worlds.

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YouTube Woos Creators with Expanded Access to Monetization Tools

Retail TouchPoints

As competition from TikTok and other social media players has increased, YouTube is continuing its ongoing push to keep creators from leaving for greener pastures by helping them make more money more quickly. Eligible creators will now see the option to join the affiliate program in their YouTube Studio account.

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Havas Study Highlights 5 Key Social Commerce Preferences of Gen Z and Millennials

Retail TouchPoints

It’s no secret that social commerce — that is, retail interactions that begin (and sometimes also end) on social media platforms — is big business. New research from Havas Media Network , in partnership with Snap, Inc. The partners surveyed 28,500 of this desirable consumer set from across the U.S.,

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Amazon Adds New Social Shopping Features Including ‘Consult-a-Friend’

Retail TouchPoints

Amazon is already the place where many consumers start their shopping journeys, and now the company wants to make shopping on its platform “more social and collaborative” with a growing slate of new experiential features. Now with Consult-a-Friend, they can get feedback on items they are considering directly in the app.

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