FTC Updates Endorsement Guides: Highlights Online Reviews, Social Media Tags, and Clear Disclosures
Hunton Andrews Kurth
JULY 5, 2023
Two definitions included in the final Guides are of particular interest: Definition of endorsements : the Guides expand the definition of “Endorser” to expressly include virtual influencers, social media tags, and fake endorsements and reviews, and require disclosures to be difficult to miss and easily understandable by ordinary people.
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