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However, while social ecommerce is predicted to be a $1 trillion sector by 2028 , a striking contradiction exists: platforms are racing ahead with integrated shopping features, but consumer trust isn’t keeping pace. Responding to comments and addressing issues in public view all help humanise brands and reinforce authenticity.
Reducing user flow and overall friction has been key in acquiring new customers and maintaining positive engagement for socialcommerce brands. Users appreciate convenient, painless buying experiences that do not feel like major interruptions to their daily social platform usage. Social usage is not equal across platforms.
As a side note this whole category is just ballooning there was an interesting article in. Stops reading customer service letters and more focuses on big-picture issues as executive chairman and largest shareholder but Rockets are dangerous man. Socialcommerce and the the sleeper is.
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