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Sam’s Club Expands Retail Media Offering to Aid Product Discovery

Retail TouchPoints

Sam’s Club has partnered with ecommerce advertising solution Pacvue to help brands that advertise on the retailers’ site reach the right consumers at the right moment. The new partnership is facilitated through an API integration with the Sam’s Club Members Access Platform (MAP), where brands access and manage their ad campaigns.

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Quantum Metric Offers Tactical Tools for Optimizing Digital Experiences

Retail TouchPoints

Powered by proprietary machine intelligence and mapping learnings from hundreds of leading brands and digital teams, the tool aims to provide outcome-driven insights that enable anyone to easily identify and respond to digital customer needs.

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Constructor Helps Retailers Unlock Zero-Party Data for Personalization

Retail TouchPoints

The tool enables retailers to serve up brief questionnaires as shoppers engage on a brand’s website, mobile site or mobile app, posing questions to them much like an associate would in-store.

Consumer 276
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Shopko Optical Taps Site Selection Tool for 50 Planned Store Openings

Retail TouchPoints

Shopko Optical has partnered with SiteSeer Technologies to harness its suite of analytic tools, with plans to use them for site selection during an upcoming brick-and-mortar expansion phase.

Planning 221
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For Better Customer Experience, Make Your Website Easier to Search

Retail TouchPoints

And while CX optimization strategies can take time to map, plan and implement, there are smaller changes retailers can make in the short term that have an immediate impact on CX. For example, many websites could quickly improve their CX by adjusting their site search functionality. The most common missing element: error tolerance.

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Google Rolls Out New Tools to Help Merchants Stand Out on Search

Retail TouchPoints

Following in the footsteps of Amazon , which introduced a “small business badge” on its site last year , merchants can now identify themselves with a “ small business attribute ” in Google Search and Maps.

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Albertsons Adds Product Reviews Across Multiple Banners’ Websites

Retail TouchPoints

Albertsons has introduced consumer-generated ratings and review functionality on 11 of its banners’ sites, including Safeway , Vons , Jewel-Osco and Shaw’s. Customer-generated ratings and reviews empower purchase decisions,” said Jill Pavlovich, SVP of Digital Customer Experience at Albertsons Cos. in a statement.

Grocer 248