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Retail in the Metaverse

Retail TouchPoints

The world has entered the next frontier of a commerce technological revolution. Move over real life; the metaverse is here. Brands are beginning to utilize the metaverse by creating hubs where customers can interact and share experiences, learn about products and services and shop for digital and real-life goods.

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Customer Service in the Metaverse: How Retailers Can Prepare for a Whole New (Virtual) World

Retail TouchPoints

And just as the metaverse will change the way that we shop, communicate and socialize, it will also change how customer service is delivered. How and where people want to shop and be serviced varies greatly across different demographics. Here’s how…. Customer Service Opportunities for Retailers in the Metaverse.

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Strategies Unleashed: Navigating TikTok’s Viral Trends for Brand Success

Retail TouchPoints

TikTok also offers seamless shopping feature integrations on the platform, which allows users to buy products immediately through shoppable ads and in-app checkout. Brands should supply easy-to-find links to their ecommerce sites or their LinkTree. On TikTok, users will often put this information in their bios.

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Qurate Looks to Differentiate QVC and HSN, Builds Out Livestreaming with New Business Unit

Retail TouchPoints

This new business unit will include key elements of the “advantaged vCommerce ecosystem” that QVC and HSN have built across newer digital platforms and devices, including QVC and HSN’s interactive streaming shopping app on Roku, Amazon Fire TV, Apple TV and a number of other streaming platforms. This new role will lead U.S.

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Always-On Shopping Fuels Brand Advertising as a 24/7 Sales Force

Rangeme

Meanwhile, social media platforms want in on the e-commerce action. These platforms are growing as destinations for social shopping, which marries social media and online shopping, due to their tech prowess and massive user bases. Online shopping gets social. social commerce sales rose 35.8%

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Omnichannel Retail Index Spotlights 4 Investment Areas

Retail TouchPoints

There has always been a gap between consumer demands and retailer execution of seamless shopping experiences,” Wu said in an interview with Retail TouchPoints. The technology to support seamless shopping experiences is at their fingertips, but technology is only part of the equation.” Now it’s really just shopping.

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How American Eagle, Kroger and Snap are Reinventing Customer Experiences for a COVID Age

Retail TouchPoints

The coronavirus pandemic has pulled retailers in a number of different directions as they react to shifting shopping trends and new expectations generated by the explosion in ecommerce shoppers.