Shopperations

FEBRUARY 7, 2024

Do you struggle with actualizing your shopper marketing events? When we engage with CPG clients, we find that actualization is often such a huge pain that some organizations don’t even attempt to do it. Well, you should feel good, at least you are trying.

Marketing 91

Marketing ATS 91

Retail TouchPoints

SEPTEMBER 16, 2022

Gen Z is arguably one of the most in-demand, and yet most elusive, generations of our time. While some brands claim to completely understand what these consumers really want, there are many times when Gen Z shoppers’ thoughts and behaviors don’t quite match up. With Allie, it was a no brainer.” With Allie, it was a no brainer.”

Consumer 325

Consumer Thrift Store Fashion Marketing 325

Inside Retail

AUGUST 3, 2021

The elusive trifecta. As a veiled woman, I struggle to hit the elusive trifecta when I’m shopping: quality, suitability, and style. Retailers who make appropriate clothes, also need to know how to approach marketing effectively, so modest shoppers can find them quickly and easily without hours of rack sifting.

Shopping 246

Shopping Fashion Accessories Clienteling 246

Retail TouchPoints

FEBRUARY 21, 2023

So while Meta has indeed removed some shopping features from its sites — most recently live shopping and the Shop tab on Instagram — these changes are more about shifting strategies than a signal of defeat. In fact, the situation is so dire that Insider Intelligence downgraded its U.S. Social commerce sales in the U.S.

Social Commerce 228

Social Commerce Advertising Merchant Services Shopping 228

Inside Retail

JULY 27, 2022

Many now face the challenge of optimising and refining these capabilities, often in the face of investment shifting back to more traditional channels as shoppers return to pre-pandemic behaviours. This was followed by supply-chain modernisation (43 per cent) and marketing technology/data monetisation (38 per cent).

Inventory Management 130

Inventory Management Returns Customer Experience Apparel 130