Remove retail stores-becoming-content-creation-studios
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Claire’s Aims High (and Wide) with Next-Gen Paris Store, U.S. Grocery Expansion

Retail TouchPoints

Claire’s is celebrating the opening of its next-generation store in Paris with a Fashion Week event on March 6, 2023 that will spotlight the brand’s partnership with fashion designer Nicola Formichetti and V Magazine. At the same time the brand also is expanding its presence across grocery stores in the U.S.

Grocer 274
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5 Ways Retailtainment is Reshaping OOH Advertising

Retail TouchPoints

“I’m excited about the idea of getting the static board that everyone is going to see, and then the digital that will enable a variety of content within it. There’s a lot of potential there,” he said in an interview with Retail TouchPoints.

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How Social Commerce Will Reshape Retail: From Content Creation & Partnerships to In-Store Experiences

Retail TouchPoints

Social commerce is a relatively new medium, but as retailers and social media platforms alike explore possible use cases and applications, it will significantly shape how both shoppers and businesses spend their time and money. Retailers can utilize what they already know and have in place to jumpstart their social commerce operations.

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AI in Retail: We had Questions; Human Experts (not ChatGPT) Provided the Answers

Retail TouchPoints

Editor’s note: This is the fifth and final article in our series on AI in retail (though we’ll continue to cover the tech and its impact on an ongoing basis). Check out our previous coverage of the consumer attitudes toward AI , store design applications , customer-facing applications and AI’s operational impact. A: Yes — and no.

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The Age of ‘Pixel x Frame’: Social Experiential Design

Retail TouchPoints

Likewise, in retail design and experiential marketing, visual design and merchandising are also subject to an audience that now experiences the physical space virtually through these brand ambassadors who leverage their online social influence. Each studio could potentially be hosted by the featured Influencer and brand.

Marketing 299
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The Reality of AI in Retail: Executives Break Down Opportunities, Challenges at NRF

Retail TouchPoints

The technology, particularly generative AI, already is powering use cases throughout the retail enterprise, and it’s still on a strong growth trajectory, even — or perhaps especially — because the technology itself is still developing. That led to what] we call the Marketing Studio.

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AI in Retail: We had Questions; Human Experts (not ChatGPT) Provided the Answers

Retail TouchPoints

Editor’s note: This is the fifth and final article in our series on AI in retail (though we’ll continue to cover the tech and its impact on an ongoing basis). Check out our previous coverage of the consumer attitudes toward AI , store design applications , customer-facing applications and AI’s operational impact. A: Yes — and no. “AI