CMO Council: Breaking Down Silos Between Sales and Marketing is Key to Organizational Success
Retail TouchPoints
MAY 15, 2023
Collaboration is key to a successful retail enterprise, but companies may have some work ahead to leverage their talent to the fullest. According to a new report from CMO Council and KPMG , 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey.
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