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With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers

Retail TouchPoints

The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC.

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ICYMI: Here are five strategies to leverage marketable moments in 2024

Inside Retail

Throughout every year, a multitude of major and minor calendar events offer great opportunities to engage with customers at a time when they are open to shopping for friends, families or themselves. It creates a sense of exclusivity and urgency for sales, offers, or new product drops – easily tied into a broader seasonal campaign.

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Shake-up in the smartphone sector: Samsung leads, Apple diversifies

Inside Retail

The company is expected to boost its connections with local suppliers. The store offers the community a gathering place for special events, as well as a one-of-a-kind shopping destination. According to IDC , Samsung has reasserted itself as the leading smartphone provider in the first quarter of this year with 60.1

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What Indonesia’s ban on low-value imports means for local e-commerce sector

Inside Retail

Indonesia’s recent announcement that it will limit online sales of imported goods worth under US$100 is set to upend the country’s rapidly growing e-commerce sector, and possibly pave the way for local players to take market share from international competitors, particularly those based in China.

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Clearance Sales, Flash Sales, and More: The Retail Promotions Guide

Retail Smart Guys

In the ever-evolving world of retail, one thing remains constant – the power of promotions to captivate shoppers and boost sales. Whether it’s the allure of clearance sales, the excitement of flash sales, or the intrigue of buy-one-get-one deals, retail promotions are an essential tool in any retailer’s arsenal.

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What You Need to Know About Price Anchoring

Wiser

For example, a retailer might show that a product was worth a higher amount just to emphasize that it’s now being sold at a discount. Price anchoring can be used as an effective marketing technique because it pushes shoppers to make decisions based on relative value, which leads to more sales. Does Price Anchoring Work?

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RSP21 Reveals Top Growth Drivers for the Post-COVID Era

Retail TouchPoints

The 2021 Retail Strategy & Planning webinar series, now available on demand, brought together retailers, solution providers, practitioners and industry experts from firms including IDC, Alvarez & Marsal, WSL Strategic Retail and Cambridge Retail Advisors. She wore it and the retailer got blasted with traffic.