With Retailers Thinking Like Media Owners, Media Owners Must Think Like Retailers
Retail TouchPoints
FEBRUARY 8, 2024
The growth of retail media networks (RMNs) in recent years has been impressive. As the world moves away from third-party identifiers, retailers are using their own channels to unlock the potential of their valuable shopper audiences — so much so that retail media is now the fourth-largest advertising medium, according to data from WARC.
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