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Walmart Tests New In-Store Retail Media Opportunities, Including Product Demos and Audio

Retail TouchPoints

Walmart is pushing further into in-store retail media as it looks to leverage its biggest advantage over retail media juggernaut Amazon — its brick-and-mortar footprint. The next frontier of retail media is in-store experiences, and it’s one we’re excited to chart.” While Amazon still dominates U.S.

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Why Dutch-style bike brand Lekker is embracing e-bikes and retail partners

Inside Retail

Expanding with quality Lekker emanates quality and delivers a bespoke yet attainable customer experience through specialised direct-to-consumer brand stores, complemented by select retail partnerships. In 2022 I went to Brisbane and scouted the location there and we started straight away,” Niels Bark, Lekker’s CEO, told Inside Retail. “In

Marketing 251
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Global first: The Body Shop offers fully vegan product formulations

Inside Retail

The Body Shop has earned the title of being the first global beauty brand offering 100 per cent vegan product formulations certified by The Vegan Society. Back in 2021, just 60 per cent of the cosmetic brand’s products already carried the Vegan Society trademark.

Shopping 260
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Following Tough 2023, Allbirds Plans to Close 10-15 U.S. Stores This Year

Retail TouchPoints

The footwear retailer, which currently operates 41 stores in the U.S Allbirds reduced its workforce in May 2023 in a move that the retailer expected to deliver approximately $7 million in savings. The retailer began revamping its overall strategy to address disappointing financial results in March 2023.

Planning 243
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Tailored to Perfection: Creating a Hyper-Local Shopping Experience with AI

Retail TouchPoints

It’s easy to understand, emotionally, why consumers would want to shop from a store that tailors its product assortments to the neighborhood they live in. For large chain retailers, it’s a way of letting the community know that consumers are seen and that the store wants to be part of the community. said can impact sales.

Shopping 244
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Exclusive: Google Debuts New Retail Media Solution with Lowe’s as First Beta Tester

Retail TouchPoints

Google wants a bigger piece of the traffic driven by retail media advertising. To start getting it, the tech company has launched a new offsite retail media solution in closed beta. We see retail media as a cornerstone of the SA360 mission to drive reach, performance and productivity for advertisers.”

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Five expert tips for a successful peak season strategy

Inside Retail

Nine in 10 of the best-selling days for e-commerce retailers come in the same quarter. And one-third of all retail sales happen during the holiday season. Testing When gearing up for peak, ensure rigorous testing of your content and promotional plans on both test environments and in production well in advance.