Retail TouchPoints

DECEMBER 8, 2023

As we all set our sights on 2024, let’s take a look at three of the biggest advantages CTV offers marketers and how some brands are already tapping into that potential. Audience Targeting “ Connected TV has become the next scalable performance marketing channel, right alongside paid search and paid social ,” said Brickler.

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Advertising Marketing Consumer Shipping 284

Retail TouchPoints

OCTOBER 10, 2022

Retail and etail spend massively on measurable digital advertising. of retail sales happen during Q4. Additionally, retailers typically devote 25% of their annual budgets to media during the four-day shopping period from Black Friday to Cyber Monday, according to a survey by performance advertising software Nanigans.

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Marketing Advertising Retail Marketing Consumer 254

Retail TouchPoints

APRIL 4, 2024

Retail media experienced massive growth in 2023 and shows no sign of slowing in 2024. But even as retail media networks have proliferated , ad buyers still are limited in how many they can participate in. A lack of standardization across the retail media ecosystem. The culprit?

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Advertising Consumer Marketing Accounting 240

Retail TouchPoints

JANUARY 29, 2024

These are certainly applicable to what we’re seeing in the retail industry right now. We’re seeing a resurgence of retailers placing focus back on their physical stores. Every day, the latest retail headlines are focused on the entrance or expansion of physical retail environments, including Kohl’s , Toys ‘R’ Us , Mizzen+Main and more.

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Fulfillment Fashion Shopping Management 277

Retail TouchPoints

DECEMBER 1, 2022

Retailers are feeling the pinch as shoppers spend less because of the cost-of-living crisis, so now is the time to hone their marketing strategy and make sure they’re accurately measuring its effects. But cutting marketing budgets, as suggested by the new cost-of-living tsar David Buttress, is short-sighted.

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Advertising Marketing Accounting Shopping 264

Retail TouchPoints

MAY 1, 2024

Retail is in the midst of a significant transformation. The retail focus has shifted from mere selling to crafting connections through a blend of art and science. Human-centric technology encourages retailers to think beyond traditional displays. Over half of U.S. Over half of U.S.

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Consumer Store Layout Customer Experience Checkout 274

Retail TouchPoints

NOVEMBER 13, 2023

The National Retail Federation (NRF) and CNBC have teamed up to launch a new retail sales tracker, the CNBC/ NRF Retail Monitor. The companies announced the debut of the CNBC /NRF Retail Monitor on CNBC ’s Squawk Box. Every month Retail Monitor data will be announced approximately one week prior to the U.S.

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Consumer Retail Marketing Marketing ATS 219

Retail TouchPoints

APRIL 25, 2024

The retailer and tech publisher’s new partnership also will allow advertisers to share ad spaces across both ecosystems, allowing them to see the impact of their campaigns through a full-funnel, closed-loop media solution.

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Advertising Consumer Shopping Marketing 195

Retail TouchPoints

APRIL 25, 2024

Retail media networks (RMNs) are rapidly becoming one of the most lucrative digital ad formats, with predictions suggesting that by 2028, RMNs will contribute to 15.4% How can retailers capitalize on this shift and the emerging market opportunities? of all ad revenue , outpacing television advertising.

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Advertising Grocer Marketing Consumer 204

Inside Retail

DECEMBER 12, 2023

Because just as sure as you’ll hear “Auld Lang Syne” at midnight on New Year’s Eve, consumer behaviour and expectations will continue to shift, and your marketing technology optimisation strategy needs to be ready to face new challenges. This will guarantee accurate data collection and analysis.

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Marketing Planning Customer Experience Consumer 246

Retail TouchPoints

MARCH 14, 2024

Retailers that have recently launched their own retail media businesses should learn from what the established leaders already do. In this way, retailers will act more like media houses and thus engender the trust of CPG advertisers. retailers all offer.

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Advertising Consumer Marketing Management 264

Inside Retail

MAY 6, 2024

“No matter our growth, we want to feel grassroots, where people can really connect to our brand and messaging,” James Smith, Merry People general manager, told Inside Retail. Merry People boots are available online globally and through several international retailers.

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Boutique Fulfillment Marketing Customer Experience 266

Retail TouchPoints

JANUARY 9, 2024

Diversifying advertising budgets with omnichannel media, like digital audio, will help advertisers reach unique and performative audiences at scale, with mere clicks of a button. One of the many platforms that brands have embraced over the last few years to make the most of their advertising budgets is Retail Media Networks (RMN).

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Advertising Inventory Management Management Consumer 273

Retail TouchPoints

SEPTEMBER 25, 2023

Is the shiny new toy of retail media everything the market has made it out to be, or is there a second wave of transformation needed for marketers to make the most of their investments? In fact, CPG brand marketers often question the attribution and incrementality of onsite media. So, what’s not to love – right?

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Advertising Marketing Returns Consumer 303

Inside Retail

AUGUST 1, 2023

As marketing budgets continue to shrink in the face of economic uncertainty, many in the C-suite are trying to find ways to save money while maintaining, or preferably increasing, sales. But it’s not just the retail behemoths that can save money and even improve customer experience with a back-end review. Smaller retailers can, too.

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Customer Experience Department Stores Promotions Checkout 246

Retail TouchPoints

SEPTEMBER 26, 2023

Hy-Vee is the latest supermarket chain to get into the retail media game with Hy-Vee RedMedia , which is designed to be a full-scale retail media network that enables brands to connect with the retailer’s customer base across multiple platforms.

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Advertising Supermarket Returns Customer Experience 211

Retail TouchPoints

MARCH 25, 2024

The Retail TouchPoints team is reporting on all the news breaking before, during and after the Retail Innovation Conference & Expo , taking place June 4-6, 2024, at McCormick Place in Chicago. Are you ready to explore the evolved customer journey?

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Social Commerce Loss Prevention Customer Experience Customer Retention 197

Retail TouchPoints

DECEMBER 5, 2023

Although Hy-Vee has offered different components of retail media for some years, it has “been building in earnest” and officially launched Hy-Vee RedMedia , its full-scale retail media network early this fall, according to Jessica Enos, SVP of Retail Media for Hy-Vee, Inc.

Advertising 219

Advertising Marketing Customer Experience Management 219

Inside Retail

JANUARY 31, 2023

At the same time, they have created confusion and a struggle to accurately measure and identify the effectiveness of digital promotion campaigns. There’s increasing awareness of the need for a unified metric system to measure data strategies. They identify four key strategies for marketers in the sector to better harness their data: 1.

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Fashion Marketing Accounting Promotions 130

Retail TouchPoints

OCTOBER 26, 2023

And that mentality of empowering people’s entrepreneurial drive extends inside the organization as well, where Home Depot has built a robust retail media operation that began long before “retail media” was a commonplace term. As a result, our media offering grew on-site and off-site at the same time.

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Planning Advertising Marketing Returns 251

Wiser

MAY 8, 2024

In today’s competitive retail landscape, the ability to effectively manage trade spend is critical for brands aiming to drive profitable growth and enhance consumer engagement. Yet, despite its importance, many businesses struggle to measure trade promotion effectiveness.

Accounting 78

Accounting Promotions Returns Management 78

Retail TouchPoints

OCTOBER 27, 2021

One of the biggest challenges in marketing is quantifying the influence of each customer touch point. Even marketing teams that can map the entire customer journey have trouble identifying the exact moment or event that compelled a prospect to become a customer. Attribution is as much of a data challenge as it is a marketing challenge.

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Marketing Customer Experience Finance Retail Marketing 271

Retail TouchPoints

AUGUST 25, 2023

Every few decades, retail brands discover a new way to connect with consumers. This allowed brands to have a one-on-one relationship with consumers while also providing them with data and insights to better understand marketing impact in ways that had never before been possible.

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Consumer Wholesale Marketing Returns 227

Retail TouchPoints

MARCH 8, 2023

As savvy customers pull back the curtain on the carbon footprints of their go-to retailers, credibility in sustainable performance has emerged as a top requirement for brands competition. With greater transparency comes greater responsibility to reduce the carbon footprints of brick-and-mortar retail spaces.

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Location Consumer Accounting Store Operations 235

Retail TouchPoints

JANUARY 9, 2024

Google Shopping ads are now accessible to Instacart ’s advertising partners, which can leverage Instacart’s retail media data. billion products across over 1,400 retail banners. billion products across over 1,400 retail banners. Instacart offers insights on consumer shopping behavior from its catalog of more than 1.4

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Shopping Advertising Consumer Promotions 248

Wiser

SEPTEMBER 13, 2023

One effective way to gain valuable insights is by measuring foot traffic, a metric that offers a wealth of information about your physical store’s performance and customer behavior. By understanding these aspects, you can tailor your operations and marketing strategies to better meet your customers’ needs and drive sales.

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Store Layout Promotions Store Operations Customer Experience 147

Retail TouchPoints

FEBRUARY 28, 2024

This same guided approach to building can be applied to data models, especially useful for achieving fast, low-risk and low-cost models suited for purpose in specific vertical industries like retail commerce. As with LEGO, specific industries like retail have seen a proliferation of useful prebuilt data models fit for purpose.

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Inventory Turnover Supply Chain Management Store Layout Marketing 200

Inside Retail

APRIL 14, 2024

per cent market share, clinching the top phonemaker spot from Apple. The iPhone-maker’s steep sales decline comes after its strong performance in the December quarter when it overtook Samsung as the world’s No.1 per cent market share, as Chinese brands such as Huawei gain market share. per cent to 289.4

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Drop-Shipping Shipping Marketing ATS 130

Retail TouchPoints

MAY 15, 2023

Collaboration is key to a successful retail enterprise, but companies may have some work ahead to leverage their talent to the fullest. According to a new report from CMO Council and KPMG , 70% of marketers don’t feel very confident in their current sales and marketing model to sell effectively in the digitalized customer journey.

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Marketing Accounting Target Market Returns 236

Retail TouchPoints

OCTOBER 16, 2023

Despite a positive job market and a stabilized economic environment, most consumers ( 96% ) are looking to save money in the short term, according to a recent study from PwC. Additionally, these markets have different culinary preferences and even lifestyles that can and should influence pricing.

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Markdowns Promotions Merchant Services Marketing 297

Inside Retail

MARCH 12, 2023

Retail businesses play a crucial role in our economy , and while the current economic state may not be ideal, it doesn’t mean they have to throw in the towel just yet. In fact, during a recession, the last thing a retail business should do is cut back on activities that drive growth. It’s time to embrace the future, people!

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Marketing Returns 130

Retail TouchPoints

OCTOBER 6, 2023

By tracking, analyzing and leveraging these insights, brands and their 3PL can work together to shape the performance of the holiday peak season. Brands can delve into historical sales data, market trends and consumer insights to predict their seasonal demand patterns while factoring in changes based on promotions and actual sales.

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Fulfillment Returns Shipping Promotions 258

Retail TouchPoints

FEBRUARY 29, 2024

CVS Media Exchange (CMX), the retail media network designed to help brands reach and serve CVS Pharmacy shoppers, is partnering with Pinterest and LiveRamp on a new data clean room initiative. Other retailers, such as Wayfair , have since followed. ”

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Beauty and Health Advertising Marketing Management 221

Wiser

OCTOBER 9, 2023

The field force is the backbone of a brand; these individuals make direct contact with the market, convey the brand message to the audience, and gather critical feedback from them. When a field force is empowered, it is able to better align its actions with the strategic goals of the brand, leading to enhanced performance and growth.

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Management Promotions Returns Marketing 147

Inside Retail

APRIL 12, 2024

DFO has reported strong demand from national and international retailers, with a 15 per cent increase in premium brands, including the recent additions of Jimmy Choo and Versace at DFO Homebush, and high foot traffic across its centres. As a touch point, we measure brands and energy. What’s the driver?

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Marketing Fast Fashion Fashion Accessories 130

Wiser

OCTOBER 3, 2023

Understanding how your promotions perform in real time can provide a wealth of insights, allowing you to optimize your strategies and gain a competitive edge. It enables businesses to measure the impact of their promotions, identify successful tactics, and adjust strategies in real time based on evidence, not just intuition.

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Promotions Marketing Planning Returns 144

Retail Gazette

MARCH 25, 2024

Institutional Shareholder Services (ISS) has recommended that shareholders vote against the online grocer’s new remuneration policy and performance share plan at next month’s annual meeting due to “material concerns” over the sum of money executives could receive, The Times reported. as of Friday afternoon (22 March).

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Supermarket Returns Marketing Planning 116