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Yahoo’s New Shoppable Ads Support Multi-Retailer Checkout

Retail TouchPoints

CPG advertisers can now offer consumers a multi-retailer checkout experience directly from their Yahoo native ads and display inventory, allowing consumers to make a purchase from their preferred retailer. Yahoo’s move to make its advertising products shoppable mirrors the current retail media trend.

Checkout 257
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Yoox Net-a-Porter: Here’s how to win at e-mail marketing

Inside Retail

Here are some valuable email marketing tips that retail leaders from a recent CommerceNext event shared: 1. Deliverability from an ownership perspective lies with the teams that are sending the e-mails but there has to be that partnership, there has to be that collaboration between your technology teams,” he added.

Marketing 246
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Red Wing Shoes Launches AI and 3D Fit Tech in 500 Stores

Retail TouchPoints

Safety footwear and workwear retailer Red Wing Shoe Company has launched a new AI-driven 3D fit experience to help customers find just the right work boot at all of its 500 stores. The retailer will combine this information with new foot scanning technology from Volumental.

Returns 241
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Retailers and brands rethink digital advertising

Retail Wire

Higher customer acquisition costs through social media sites including Facebook and Instagram have retailers and brands reconsidering their ad budgets and where those dollars go. Some marketers are even looking at shifting dollars that previously went to online properties to direct mail, radio and television advertising.

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Royal Mail offers new parcel drop off and collection experience to consumers by adopting Quadient’s open locker network in the UK

A1 Retail

Quadient, a leader in helping businesses create meaningful customer connections through digital and physical channels and a major global open locker network operator, has announced that Royal Mail has joined the Parcel Pending by Quadient Open Locker Network under a multi-year contract.

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Lululemon Launches Resale Program, Earth-Friendly Product Line

Retail TouchPoints

The retailer will directly reinvest profits from the lululemon Like New recommerce model to support additional sustainability initiatives, including circular product design, renew and recycle programs, and store environmental programs.

Marketing 264
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Not long until the eCommerce Expo! ?

Retail Gazette

SECURE YOUR FREE TICKET NOW Click here to sign up to Retail Gazette‘s free daily email newsletter Your colleagues from Kellogg’s, Unilever, Emirates, Deliveroo, IKEA, Currys, Philips, Sainsbury’s and many more have already registered!