Decoding the Algorithms of Amazon: Understanding How Consumer Demand Impacts Ecommerce
Retail TouchPoints
FEBRUARY 13, 2024
trillion, and Amazon’s proportion of these sales is also forecast to rise. In order to thrive in this economic market, it is critical for retailers to dive into consumer data and apply their learnings strategically. This strategy reduces cost and effort compared to traditional methods such as media mix modeling (MMM).
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