article thumbnail

The importance of audience segmentation in Retail Media Networks

Shopper Motion

For example, a clothing retailer might create separate campaigns for customers in different parts of the world or in different climate zones. Benefits of audience segmentation in retail media networks. There are several benefits to using audience segmentation in retail media networks , including: Targeted marketing and advertising.

article thumbnail

Maximizing the benefits of in-store shopper tracking

Shopper Motion

By collecting data on how shoppers move through the store, what products they interact with, and how long they spend in different areas, retailers can gain a deeper understanding of what drives sales and make informed decisions about store layout, product placement , and marketing efforts. Increased sales.