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The importance of audience segmentation in Retail Media Networks

Shopper Motion

DECEMBER 29, 2022

For example, a retailer might create separate campaigns for loyal customers and those who are new to the brand. Geographical segmentation in Retail Media. This type of segmentation divides the audience based on their location, such as by country, region, or city. Benefits of audience segmentation in retail media networks.

Store Layout 52
Store Layout Target Market Advertising Beauty and Health 52
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Maximizing the benefits of in-store shopper tracking

Shopper Motion

DECEMBER 19, 2022

By collecting data on how shoppers move through the store, what products they interact with, and how long they spend in different areas, retailers can gain a deeper understanding of what drives sales and make informed decisions about store layout, product placement , and marketing efforts. RFID tracking.

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Store Layout Inventory Management Promotions Target Market 52
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