Remove resources the-value-of-loyalty-programs-for-grocery-stores
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The Power of Play: Using Gamification to Elevate Retail Apps

Retail TouchPoints

Mobile apps have become a critical customer engagement channel for retailers as they try to create and capture more value for, and from, their customers. That’s why gamification as a technique is becoming more popular in marketing and customer loyalty programs.

Consumer 307
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Exclusive Q&A: Stores Should Become a ‘Digital Mosaic of Attraction’

Retail TouchPoints

It might sound strange to say this about a place where some 80% of transactions actually take place, but brick-and-mortar stores represent an underutilized resource, according to Sarah Jarvis, co-author of the second edition of Omnichannel Retail: How to Build Winning Stores in a Digital World.

Consumer 279
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How pharmacies are tapping into personalisation tech

Inside Retail

Grocery retailers have certainly been the pioneers of mass personalisation in the omnichannel retail world. If a pharmacy retailer helps me improve my health and quality of life, the value they deliver to me is, I would argue, unparalleled. Using loyalty rewards to promote health outcomes. So, why pharmacy?

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What to Expect in 2022: 3 Strategies That Should be Top of Mind for Retailers 

Retail TouchPoints

One area of investment by retailers is a shift to buy online, pick up in-store (BOPIS), which was called “table stakes” by one retailer insider I talked with. Restaurants are also adjusting to a new takeout-driven stream of revenue, some even offering in-house products as grocery options. Alternative Supply Chain Options.

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Putting the Customer First: Building a Profitable Online Presence

Retail TouchPoints

This article examines how application programming interfaces (APIs) and customer identity and access management (CIAM) technologies are assisting retailers in building a more engaging, efficient and profitable future with their online presence. found that nearly 70% of consumers intend to continue buying online for store pickup.

Consumer 317
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How the Kroger-Albertsons Merger is Accelerating the Need for a Unified Retail Ad Network

Retail TouchPoints

grocery market. Even as Kroger’s partnerships with Roku and Pinterest have grown its reach on a national scale, the company remains second in grocery market share — behind only Walmart. Through closed-loop measurement, brands can measure how digital ad campaigns are driving both in-store and online sales.

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Inflation Pressure Tests Customer Loyalty, Spotlights Price

Retail TouchPoints

As shoppers place more emphasis on price, we are seeing inevitable erosion around brand loyalty. With inflation top of mind for so many, loyalty can seem like a tough ask, but a clever, balanced approach to offering discounts and value can still help brands find a sweet spot. to consumers pinching every penny.

Consumer 216