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David’s Bridal Marries Online and In-Store CX with Shopify Integration

Retail TouchPoints

David’s Bridal is taking the next step toward fully integrating its ecommerce and store operations as it moves into a tech-driven, asset-light retail model. Shopify gives brands the tools to build the future of commerce on their own terms,” said Harley Finkelstein, President of Shopify in a statement.

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The Power of Employer Branding in Attracting Top Retail Talent

Retail TouchPoints

Strategies tailored for seasonal hiring, such as promoting flexible hours, offering bonus pay, store discounts or competitive wages, attract a diverse range of candidates and encourage them to stay throughout the busy season, maximizing the return on training investments.

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Walmart Tests Experiential ‘Beauty Bars’ in 40 Stores; Amazon Beauty Event Returns

Retail TouchPoints

In July 2022 Walmart announced plans to add Beauty Lounges in 400 stores in partnership with cosmetics brand Mayvenn.

Returns 147
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Stop & Shop Names Industry Vet as Chief Merchant

Retail TouchPoints

Lee Nicholson I am looking forward to returning to Stop & Shop, which is where I started with this organization, said Nicholson in a statement. Nicholson brings 30 years of retail industry experience to the role, which he will assume in early 2025, including more than 20 years with Aholds U.S.

Shopping 265
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Beyond Design: How Smart UX Drives Retail Ecommerce Success

Retail TouchPoints

It’s less about color palettes and more about whether a shopper can find the right product in two clicks, whether personalized promotions show up at the right time and whether the checkout is as smooth on mobile as it is on desktop. Can users quickly locate in-store availability? This strategy must also be powered by data.

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Retail: Why you Should Include Your Employees in Your Marketing

Retail TouchPoints

They focused on purpose, product superiority, promotion and emotional benefit. Brands like Currys, Kwik Fit and Bensons for Beds have realised that for their best chance of differentiation, they should return to the truth of what made their image successful in the first place their employees. Promoting a positive work culture.

Marketing 147
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The Top 10 Legal Risks Impacting the Value of a Retail Brand

Retail TouchPoints

Loyalty and points/rewards programs, discounts and gift cards Fair practices: Federal and state laws prohibit retailers from engaging in unfair and deceptive trade practices, such as promoting a loyalty program in a false and misleading manner, failing to disclose material terms and failing to provide rewards as promised.