True Religion Expands into China on Multiple Fronts
Retail TouchPoints
MARCH 31, 2023
True Religion has partnered with Aurorae Group, owner of Evisu Group , for its long-planned expansion into China. A license agreement with Aurorae Group will cover both existing products and new ones developed specifically for the Chinese market, which is expected to represent 10% of True Religion’s global brand volume by 2026.
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