Retail TouchPoints

JANUARY 12, 2024

This steady growth is being driven by an increasing number of social media users (expected to reach 5 billion worldwide this year) and the emergence of the “creator economy,” with influencers playing a significant role in promoting and selling products to their audiences. trillion by 2026, more than doubling its current value.

Social Commerce 314

Social Commerce Beauty and Health Advertising Merchant Services 314

Retail TouchPoints

MARCH 12, 2024

The shop-in-shops will range in size from 750 to 2,500 square feet of dedicated space and feature baby gear, activity, bath, furniture, feeding and safety products. Customers also will be able to shop an expanded assortment of baby products on Kohls.com and use the new Babies ‘R’ Us at Kohl’s registry to build and share gift lists.

Location 147

Location Shopping ATS Apparel 147

Retail TouchPoints

SEPTEMBER 29, 2021

This week, the social media platform introduced a sweeping set of new tools and advertising products — including product links , live shopping and even a full-service commerce solution — all aimed at expanding TikTok’s reach from culture and creation into commerce. Moving from Influential to Instrumental. But that’s not all.

Social Commerce 316

Social Commerce Shopping Advertising Marketing 316

Retail TouchPoints

OCTOBER 4, 2022

Meta has unveiled a suite of product updates across Facebook , Instagram and its messaging platforms aimed at bolstering its “discovery ecosystem” in order to help businesses “generate connection with customers, demand for products and interest in brands.”. We help them discover new products, form new relationships, form new habits.

Consumer 290

Consumer Advertising Marketing Social Commerce 290

Inside Retail

FEBRUARY 11, 2024

Following a year of doom and gloom, optimism is finally the order of the day. All areas of the marketing mix need to be replanned to recognise this return to optimism. Instead, get ready to promote a mix of products including the more desirable/higher-margin items. It’s all good news. And lord knows we needed some.

Consumer 130

Consumer Returns Promotions Marketing 130

Retail TouchPoints

MAY 22, 2023

Data-driven advertising methods, such as predictive analytics and real-time optimization, unlock the ability to craft ads that are more likely to resonate with your audience. Here’s how you can combat #adblindness to extend your marketing dollars and ultimately reach customers through the clutter of their feeds. The value exchange.

Advertising 290

Advertising Marketing Consumer Payment Services 290

Retail TouchPoints

NOVEMBER 3, 2021

Optimizing Customer Journeys Contactless technologies such as RFID and other Internet of Things (IoT) applications can dramatically improve inventory accuracy, a key element of optimizing customer journeys: “Most retailers are losing as many as 8.2 “Retailers had wanted to do this before as a way to save on labor costs.”.

Payment Services 362

Payment Services Checkout Fulfillment Kiosk 362

Retail TouchPoints

JULY 7, 2023

As we bring more brands into the market, as we start using creators to drive traffic, and as algorithms change, all of these factors feed into a more challenging and complex environment. Reis: Amazon is such a monster to manage, and you really need to understand all the capabilities to optimize your brand.

Advertising 269

Advertising Consumer Marketing Checkout 269

Retail TouchPoints

MAY 19, 2021

The insights generated from the data you collect — whether it’s product or internet search related — will be the foundation your organization needs to create a digitized in-store shopping experience. Centralize your data feeds. They would research the products they were interested in, then go to the store to purchase them.

Retail Marketing 178

Retail Marketing Marketing Shopping Returns 178

Retail TouchPoints

OCTOBER 10, 2023

How many times have you clicked on a link, with purchase intent, only to be routed to a page not optimized for a mobile transaction? However, because of the growing complexity of scenarios that feed the mobile commerce pipeline, a lot of retailers have little awareness that any of this is happening beneath the surface.

Payment Services 261

Payment Services Social Commerce Accounting Customer Experience 261

Retail TouchPoints

AUGUST 30, 2023

Our customer is there to discover new products, trends and educate themselves on brands they have heard about. It’s another vehicle for them to learn about brands and search for product information.” million impressions. and increase return on ad spend by 32.8%.

Advertising 246

Advertising Promotions Consumer Returns 246

Inside Retail

MARCH 3, 2024

Technologies like Automated Mobile Robots (AMRs) not only enhance operational capacity but also optimize inventory management, making the supply chain more efficient and resilient while improving working conditions and productivity for employees in the supply chain.

Inventory Management 130

Inventory Management Customer Experience Returns Management 130

Retail TouchPoints

AUGUST 18, 2023

For Kit Garton, VP of Product at DTC men’s swimwear and apparel brand Chubbies , being a “digital native” entails more than just growing up with the internet and your favorite celebrities all in the palm of your hands. “It The oldest members of Gen Alpha are [themselves] turning 13 , so they are beginning to influence household purchases.”

Returns 246

Returns Consumer Checkout Apparel 246

Inside Retail

JANUARY 14, 2024

But AI-generated images and videos of celebrities endorsing products present even more potential pitfalls for brands in this new era of online fraud. However, it is also a feeding ground for cyber criminals who prey on Australians’ eagerness for a bargain.” If customers are lucky, they may receive an unrelated item in the mail.

Payment Services 260

Payment Services Accounting Advertising Shopping 260

Retail TouchPoints

JUNE 12, 2020

The benefits for retailers that advertise physical products on Google Shopping include: a pricing function tool that allows advertisers to gather insight on competitor pricing and adjust bids accordingly; better visual ads: and increased ROI on non-branded search.

Shopping 270

Shopping Advertising Consumer Returns 270

Store Growers

JANUARY 24, 2023

But did you know that you can show off your products in the search results for free? This program is known as Free Product Listings. It uses all the information from your feed and website for potential buyers. In this article, I’ll show you how to get started and how you can optimize your feed for maximum impact!

Advertising 41

Advertising Shipping Shopping Returns 41

Store Growers

APRIL 30, 2023

The title is one of the most important product attributes in your feed. It tells customers what to expect from the product while helping Google match products with relevant search queries. What Is the Product Title Attribute in the Product Feed? Let’s dive straight into it. Is product_title Required?

Advertising 36

Advertising Shopping Management Shipping 36

Retail TouchPoints

MAY 31, 2022

This means retailers can upload video feed from their stores to the cloud more easily and faster. Additionally, we’re able to look at what are the highly trafficked areas and what are the focus spots [in the store] to reduce shrinkage and optimize employee staffing ,” she added. Supply Chain Optimization.

Merchant Services 354

Merchant Services Checkout Shrinkage ATS 354

Retail TouchPoints

MARCH 28, 2022

Instead, focus on the prerequisite for success: having control of product content so that it can be fed to where it’s needed in the correct format. Employing a Product Information Management (PIM) system, typically working in conjunction with the brand’s ERP system, means data can be centrally managed. Leverage internal expertise.

Consumer 230

Consumer Management Marketing Fashion 230

Retail Gazette

APRIL 9, 2024

It said that adding a new type of feed to the cows’ diet would reduce the carbon footprint of its main fresh milk by 8.4%. While a new trial using AI data will be used to predict a store’s optimal heating, ventilation and air conditioning controls to reduce energy consumption will also be rolled out across six stores.

Planning 113

Planning Fashion Marketing ATS 113

Retail TouchPoints

DECEMBER 3, 2021

Technological innovations have optimized and enhanced almost all areas of the retail organization, from marketing to fulfillment, but the process of bringing products to market has been markedly slower to advance. described Dan Leahy, co-founder and CEO of the product design analytics platform MakerSights.

Consumer 264

Consumer Merchant Services Planning Marketing 264

Store Growers

FEBRUARY 23, 2023

One such method is strategically configuring the product description attribute. In this piece, we discuss the product description attribute in Shopping feeds – what it is, how it affects the performance of your product ads, and Google’s formatting requirements for this attribute.

Merchant Services 36

Merchant Services Drop-Shipping Shopping Advertising 36

Cisco Retail

MARCH 24, 2022

Now that Cisco’s UCS X -Series launch is behind us, I wanted to discuss the tenets that shaped the product architecture of UCS X- Series. While Moore’s law and optimized algorithmic programming is shortening the software execution times, placement of data is crucial to derive most benefit. Rest is history. What has changed since then?

Management 145

Management Marketing ATS 145

Retail TouchPoints

JUNE 12, 2023

Amazon’s legendary machine learning algorithms drive revenue by recommending products based on customers’ behavior. It can tailor products, services and marketing to target individual customers based on their preferences, behavior and feedback. It reduces costs, waste and errors and increases profits and customer satisfaction.

Planning 284

Planning Management Consumer Marketing 284

Store Growers

MARCH 12, 2023

Last Updated on March 13, 2023 When we talk about product feeds, most attributes are shared between platforms like Facebook or Google. But sometimes Google adds product attributes that are unique to their platform. What Is the Short Title Attribute in the Product Feed? Such is the case with short titles.

Advertising 36

Advertising Promotions Shipping Shopping 36

Inside Retail

APRIL 24, 2024

There are some reasons for optimism that the data is at least semi-reliable. China’s economic statistics are subject to being cooked by the country’s statisticians, who from time to time for political reasons inflate the data gross domestic product (GDP) data. These showed good growth of 5.5 per cent on top of 3.5

Consumer 147

Consumer Accounting Planning Promotions 147

Retail TouchPoints

MARCH 16, 2023

Given how quickly generative AI has gained widespread attention , its initial hype cycle may already be giving way to “a second smaller wave of the things that actually work ,” according to Brian Hennessey, Co-founder and CEO of the AI-powered product information management (PIM) solution Talkoot in an interview with Retail TouchPoints.

Merchant Services 321

Merchant Services Visual Merchandising Advertising Management 321

Store Growers

MAY 10, 2023

In a nutshell, Google Shopping is a platform where consumers can browse through millions of products and filter them by various categories, such as brand, price, location, article type, etc. This helps them find and compare products from multiple retailers in one place. What Are the Product Data Requirements for Google Merchant Center?

Merchant Services 36

Merchant Services Accounting Advertising Promotions 36

Store Growers

JUNE 16, 2023

This doesn’t come as a surprise as they serve relevant product-based ads to users, resulting in a higher response rate. We also cover best practices for optimizing dynamic remarketing campaigns. That allows you to define audience segments and optimize your campaign based on how much each visitor is worth.

Merchant Services 36

Merchant Services Accounting Shopping Checkout 36

Retail TouchPoints

SEPTEMBER 17, 2021

They’re also infamous for putting users into information bubbles, where algorithms feed what users want to hear based on past behavior. In ecommerce and retail as a whole, that often creates offers, new products and other activities that machines will never replace. You cannot simply outsource to AI. It will free your time.

Management 307

Management ATS Shopping Marketing 307

Store Growers

JULY 22, 2023

I will walk you through all the basics, so read on if you want to learn how to create and optimize Google Discovery ads. The purpose of these ads is to reach a potential target audience in specific time frames during the day, when the chances for them to discover and show interest in purchasing a new service or product are the highest.

Advertising 68

Advertising Accounting Location Promotions 68

Mass Relators

JUNE 23, 2023

the combined company will donate 10 billion meals by 2030 to feed people struggling with hunger. Ten billion meals is enough food to feed every person in the cities of Seattle , Denver , Chicago and Boston every meal, every day, for nearly two years. CINCINNATI — The Kroger Co. Together, Kroger and Albertsons Cos.

Planning 52

Planning Promotions Marketing ATS 52

Retail TouchPoints

OCTOBER 2, 2023

The simplified version is that marketers feed algorithms data through some kind of data management platform, like Adobe Audience Manager. Marketers use these insights to make data-driven decisions, optimize ad targeting and personalize experiences. How does it do that?

Marketing 330

Marketing Advertising Target Market Consumer 330

Retail TouchPoints

DECEMBER 2, 2021

Dan Lurie, Head of Product, Shopping, Pinterest. At the very least, the form it takes is very different from its counterparts: “Pinterest is not social media, although we are grouped in that category,” said Dan Lurie, Head of Product, Shopping at Pinterest. “We’ve Pinterest is a social media platform and yet…it isn’t.

Shopping 257

Shopping Merchant Services Social Commerce Checkout 257

Wiser

MARCH 13, 2024

These teams are the backbone of a brand’s success in the retail space, each playing a distinct but interconnected role in ensuring products reach the shelves effectively and efficiently. Regional managers are crucial in strategizing the placement and promotion of products within their jurisdiction.

Accounting 78

Accounting Promotions Management Planning 78

Retail TouchPoints

SEPTEMBER 21, 2021

Product images and videos help us to quickly determine if a brand or product is relevant and worth a closer look. As such, websites today are more visually rich than ever before, providing realistic ways for a shopper to evaluate an on-screen product. As consumers, our eyes are very discerning.

Consumer 258

Consumer Management Accounting Shopping 258

Retail TouchPoints

APRIL 8, 2022

Some of the latest include a price optimization tool for online sellers, AR try-on for beauty products and advanced data insights for merchants. And who’s to say that a few new Google ad products might not come out of all these updates — new ways for merchants to ensure their products show up at the top of searches, perhaps? “

Merchant Services 278

Merchant Services Shopping Advertising Shipping 278