Independent Retailer

MARCH 29, 2022

The impact and growth of social media brands play a huge part in what we see on our newsfeeds — and with that, social commerce has flourished. Social apps that already allow for commerce include Instagram , Facebook , and Pinterest , but TikTok and Twitter are also experimenting with shopping features.

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Social Commerce Merchant Services Inventory Management Wholesale 82

Retail TouchPoints

OCTOBER 3, 2022

TikTok will reportedly enter a partnership with TalkShopLive to launch its live shopping platform in North America, two people familiar with the matter told the Financial Times. TikTok’s live shopping platform is already operational in Asian markets including Thailand, Malaysia and Vietnam as well as the U.K.

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Retail TouchPoints

NOVEMBER 14, 2022

TikTok has reportedly launched its much-discussed ecommerce platform, TikTok Shop, in the U.S., TikTok Shop was previously only available in the UK and seven countries in Asia. ” In early October 2022, additional reports surfaced that TikTok was teaming up with live shopping platform TalkShopLive to bring TikTok Shop to the U.S.,

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Shopping Social Commerce Planning Marketing 230

Retail TouchPoints

JUNE 2, 2022

Pinterest has signed a definitive agreement to acquire THE YES , an AI-powered platform that allows consumers to personalize their shopping feeds based on their brand, style and size preferences. With this acquisition, Pinterest is setting the stage for an expanded social commerce strategy and product offering.

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Shopping Social Commerce Checkout Fashion 254

Retail TouchPoints

JULY 19, 2022

But following a series of major strategic moves, the role Pinterest hopes to play in the burgeoning realm of social commerce is crystal clear. Julie Bornstein, Founder of The YES and now Chief Shopping Officer, Pinterest. What can [the web] do that a retail store can’t do that makes shopping better?

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Shopping Social Commerce Merchant Services Fashion 243

Inside Retail

JANUARY 10, 2024

The world’s largest retailer shared expansive plans for the future of retail at the recent Consumer Electronics Show (CES 2024), focusing on adaptive retail strategies that encompass realms of customers, workforce and society. Embracing AI Walmart’s goal is to make shopping experiences effortless, engaging and personalised.

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Shopping Payment Services Social Commerce Checkout 262

Retail TouchPoints

SEPTEMBER 12, 2023

It might have been the worst-kept secret in retail, but after months of unconfirmed reports , behind-the-scenes testing and tales from the front lines , TikTok has finally, formally launched its new ecommerce offering — TikTok Shop. in November 2022. reads the company announcement. The company also reiterated that all TikTok-protected U.S.

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Merchant Services Payment Services Shopping Checkout 243

Retail TouchPoints

FEBRUARY 9, 2024

Discount shopping app Shein has announced plans to open a Seattle-area office as it continues to expand its U.S. Shein said it plans to hire more than 50 professionals to be based at the new location by the end of 2024, joining a growing U.S. footprint and moves forward with its U.S. will serve as a hub for Shein’s U.S.

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Fulfillment Social Commerce Apparel Customer Experience 229

Retail TouchPoints

JULY 28, 2023

Merchants on the WooCommerce platform will be among the first to integrate directly with TikTok ’s new Shop feature, which allows brands to sell directly on the social media platform. Now, through the beta program, WooCommerce merchants can bring their entire inventory to TikTok Shop. as well as in the UK and Southeast Asia.

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Merchant Services Shopping Advertising Planning 223

Retail TouchPoints

SEPTEMBER 14, 2022

Unfortunately that ancient (1989) bit of cinematic wisdom hasn’t exactly held true in the modern field of social media, where platforms including TikTok , Facebook and Instagram are increasingly pulling back on social commerce initiatives that have failed to attract enough of the right players. is livestream shopping.

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Social Commerce Shopping Advertising Consumer 256

Retail TouchPoints

NOVEMBER 23, 2021

Now the retailer plans to make livestreaming history again with the first shoppable livestream on Twitter , featuring singer/songwriter Jason Derulo. 28 the partners will kick off Cyber Week with a beta test of Twitter’s new shoppable livestream function, which allows users to shop products directly from the platform.

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Social Commerce Shopping Apparel Planning 213

Retail TouchPoints

DECEMBER 8, 2022

Amazon has launched a new in-app shopping experience, designed to give customers a fresh way to both discover products and seamlessly shop from content created by other customers, influencers and brands. We invent every day to make shopping easy and fun,” said Oliver Messenger, Director of Amazon Shopping in a statement.

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Shopping Planning Social Commerce Marketing 284

Inside Retail

NOVEMBER 28, 2022

This year, over 102 million people will buy via social platforms in the US alone and by 2025, global sales via social commerce will exceed US$1.2 Among consumers – and not just Millennials – social commerce is gaining significant traction, growing three times as fast as overall e-commerce.

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Social Commerce Merchant Services Payment Services Fulfillment 130

Retail TouchPoints

AUGUST 1, 2022

These experiences are the newest flavor of social commerce that is redefining the retail shopping experience — both online and in-person. Global social commerce sales are expected to skyrocket from $492 billion in 2021 to $1.2 The best part about in-person shopping? Face Effects: Digital Fitting Rooms.

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Customer Experience Social Commerce Advertising Shopping 310

Retail TouchPoints

JANUARY 23, 2023

A series of executive shifts at Pinterest in the span of one week indicate that the social platform is gearing up for the next stage of its push into social commerce. Bornstein joined the company through the acqui s ition of her AI-powered shopping platform The YES in June 2022.

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Social Commerce Payment Services Marketing Shopping 190

Inside Retail

NOVEMBER 27, 2022

When e-commerce was born in the 1990s, this first generation delivered monolithic, all-in-one suites that became the paradigm of desktop-based e-commerce. Shopping was twofold: buy in-store or on the computer. In a nutshell, the stable, slow-moving era of desktop-only e-commerce is gone. How times have changed.

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Social Commerce Shopping Management Consumer 246

Retail TouchPoints

SEPTEMBER 16, 2021

Walmart has teamed up with media company Meredith for a cross-platform partnership designed to help customers plan and prepare meals faster and more easily through AI-powered meal planning, shoppable recipes, visual search, chatbots and more.

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Social Commerce Shopping Planning Consumer 240

Retail TouchPoints

DECEMBER 2, 2021

Dan Lurie, Head of Product, Shopping, Pinterest. Pinterest is a social media platform and yet…it isn’t. At the very least, the form it takes is very different from its counterparts: “Pinterest is not social media, although we are grouped in that category,” said Dan Lurie, Head of Product, Shopping at Pinterest. “We’ve

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Shopping Merchant Services Social Commerce Checkout 216

Retail TouchPoints

MARCH 3, 2021

As social commerce adoption continues to pick up its pace, more retailers are offering shoppable content on platforms like Snapchat, Instagram and TikTok. During an investor meeting in January , the brand’s parent company American Eagle Outfitters said it plans to close 200 to 250 of the 880 current American Eagle locations in the U.S.

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Social Commerce Checkout Fashion Location 263

Retail TouchPoints

DECEMBER 7, 2021

Although these losses are largely tied to extremely aggressive expansion plans, they also point to universal problems DTC brands face, such as navigating the rising costs of online customer acquisition. RECOMMENDED LISTENING: Riding the Social Commerce Wave. Instead, they will focus on scaling social commerce.

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Social Commerce Consumer Marketing Advertising 206

Retail TouchPoints

NOVEMBER 28, 2023

In another example, social media platforms are typically thought of as top-of-funnel: they have a wide reach, but not everyone using them is in a purchasing mindset. The rise of social commerce , however, disrupts that notion entirely. Arnold regularly publishes original research and speaks at industry conferences.

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Social Commerce Advertising Marketing Consumer 219

Inside Retail

JUNE 29, 2022

Back in 2019, Fortnum & Mason opened in Hong Kong its first fully-owned and operated shop and restaurant in Asia, as a gateway to strengthen customer connections across the region. The post Fortnum & Mason exec discusses APAC expansion and digital plans appeared first on Inside Retail. Understanding the Chinese consumer.

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Planning Social Commerce Outdoor Consumer 130

Retail TouchPoints

FEBRUARY 1, 2022

Most recently, the retailer announced plans to set up shop-in-shops at Lowe’s stores, with plans to expand to a total of 15 locations by March 2022. Petco has been busy differentiating itself in the highly competitive (and lucrative) pet care sector.

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Social Commerce Planning Shopping Location 222

Retail TouchPoints

OCTOBER 12, 2023

Driven by these developing technologies, signs point to more digitally immersive shopping and social commerce experiences that will be easier for people with different abilities to navigate. So what’s at play here and where might we go next?

Social Commerce 257

Social Commerce Consumer Shopping Marketing 257

Retail TouchPoints

NOVEMBER 5, 2021

Live shopping is one of the hottest spaces in retail, and with good reason: it provides a fun and convenient way for retailers to connect with shoppers from the convenience of their homes. Our goal is to be a leader in innovating and driving the use of social commerce in our category and in the U.S.”.

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Social Commerce Shopping Fashion Consumer 276

Retail TouchPoints

JUNE 17, 2022

People come to Pinterest with a shopping mindset,” said Kim Blommer, Automotive Industry Lead at Pinterest in an interview with Retail TouchPoints. “In The Convergence of Car Sales and Social Commerce. Another interesting factoid from Blommer — people are 2.4X Perhaps most interesting was that Healey Bros.

Merchant Services 283

Merchant Services Social Commerce Advertising Payment Services 283

Retail TouchPoints

AUGUST 10, 2021

Additionally, retailX isn’t shying away from tough subjects, with sessions like Addressing the Shopping Center Identity Crisis. Hot Takes on Livestreaming, Influencer Marketing and Social Commerce. At Chicago’s McCormick Place, Aug.

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Social Commerce Fulfillment Consumer Marketing 264

Retail TouchPoints

SEPTEMBER 29, 2022

1 use case for AR with both consumers and brands seeing a range of benefits in the form of accuracy, loyalty and inclusivity; and AR will play a central role in Snap’s plans to create new, more meaningful shopping experiences for consumers. Leveraging AR as a Commerce Enabler. Evolving From Fun to Function.

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Social Commerce Consumer Shopping Returns 233

Retail TouchPoints

AUGUST 19, 2021

In fact, 58% said school would be a bigger deal this year and 56% said they are more excited about shopping for back-to-school items this year. With this data in mind, and the large majority of kids going back to in-person learning, I don’t think [the Delta variant] will impact back-to-school shopping.” and how long will it last?

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ATS Markdowns Consumer Social Commerce 299

Retail TouchPoints

JANUARY 19, 2023

A combination of video stream, entertainment and real-time group chat, livestream shopping is a part of the much broader social commerce industry, which is currently $492 billion in size and expected to grow 3X as fast as traditional ecommerce, according to Jill Standish, Global Lead for Accenture’s Retail Industry Practice.

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Social Commerce Consumer Marketing Shopping 268

Retail TouchPoints

FEBRUARY 1, 2024

4, 2024, the shop features an immersive experience that also incorporates décor and lifestyle products from fellow URBN brands AnthroLiving and Terrain. “As Visitors will also be able to shop and save the items showcased in the store on Pinterest via QR codes. Debuting today and open to the public by appointment through Feb.

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Apparel Shopping Consumer Fashion 234

Retail TouchPoints

JANUARY 30, 2024

The feature, which was first reported by Bloomberg and confirmed by a TikTok spokesperson, uses technology that automatically identifies objects in video content and then links to similar products available in TikTok Shop. Previously, only creators with sizable followings or brands that had set up a TikTok Shop could create shoppable posts.

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Promotions Shopping Location Planning 234

Retail TouchPoints

JULY 23, 2021

Will a digital Olympics be the nudge the West needs to make live shopping mainstream ? The pop-ups and in-store shops planned for around the country will likely still remain, but due to the current state of emergency, will be required to close by 8pm. Will sponsoring brands be tarnished by the turmoil surrounding the event ?

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Advertising Social Commerce Marketing Shopping 306

Retail TouchPoints

NOVEMBER 18, 2022

This respondent pool was surveyed from June to July 2022, and focused on holiday gifting plans, including where they were going to shop, who they were going to buy gifts for and how much they were planning to spend. Overall, 85% of respondents plan to spend up to $500 on five or more gifts for babies.

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Planning Jewelry Consumer Shopping 265

Retail TouchPoints

JULY 30, 2021

November might seem far away, but the fact is, brands and retailers in China have already been preparing for the world’s biggest shopping event — known interchangeably as Singles’ Day, Double 11 or 11.11 — for months. veterans, spend much of the year prepping for the world’s biggest shopping event. Many brands, even 11.11

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Merchant Services Accounting Social Commerce Payment Services 277

Retail TouchPoints

JULY 5, 2022

As consumers have turned to more sources to shop, retailers have diversified their commerce and marketing strategies. With social commerce becoming a hotter topic in the West, we’ll likely see a more diverse range of brands and retailers test these methods and attempt to scale them via livestreaming.

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Fulfillment Social Commerce Customer Retention Consumer 247

Retail TouchPoints

JANUARY 4, 2024

” The TikTok Shop Honeymoon is Over The Peloton announcement comes as TikTok makes significant changes to another big initiative — its ecommerce program, TikTok Shop. And TikTok Shop has proven itself, with many sellers reporting explosive sales during the recent holiday period and even before. Launched in the U.S.

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Shopping Apparel Marketing Planning 246